The impact on internet traffic in a post-restriction world
FOR IMMEDIATE RELEASE
What this press release is about:
TalkTalk recently announced a drop in internet traffic with the easing of restrictions.
This could be taken as a drop in traffic to pre-covid levels.
Broadband users may believe that they don’t need fast internet packages subsequently
The opinions and facts in this press release are to reassure customers that internet traffic is only going to increase in the long-term
This is to spread awareness about the impact of cultural changes on internet traffic.
STARTS
TalkTalk has reported that due to a combination of good weather and the easing of COVID restrictions, internet traffic is down by 13%. Naturally, from people being forced to stay at home internet usage has skyrocketed with TalkTalk recording a 40% increase during 2020. With this sudden drop, what are the potential impacts on internet traffic in the future and how does this affect customers?
Nathan Hill-Haimes, Co-Founder of broadband price comparison site www.comparefibre.co.uk said,
Looking at this trend, It’s easy to assume (and arguably wishful thinking) that after June 21st things will return to pre-COVID levels. This 13% drop in traffic seems to be an early sign of this change. In fact, internet traffic is one of the rare exceptions to this rule. This stems from cultural and technological changes taking effect now and in the near future. Working from home and hybrid working is set to become a new norm in the post-COVID world. Non-medical hospital staff for example will likely continue working from home for another year to keep non-essentials off the front-line.
On a recreational basis, gaming and streaming are big bandwidth eaters. Call of Duty Warzone recently celebrated having 100,000,000 players worldwide and streaming services such as Netflix are offering higher resolutions of streaming quality. These all eat large amounts of data and as they are set to grow and become more and more central aspects of our daily lives, so will internet traffic- This is backed up by TalkTalk themselves predicting peak network traffic to have doubled by 2025.
ENDS.