Choose Greatness! Healthy Nibbles champion a new tagline in line with rebrand

2 years ago

The pioneering healthy snacking company, Healthy Nibbles, has launched a rebrand, championing the tagline ‘Choose Greatness’.

Healthy Nibbles, through their range of snack boxes, vending machines, and curated services, have been disrupting the healthy snacking industry in recent years. They are on a mission to make choosing greatness easy for busy, health-conscious people and organisations everywhere. As well as promoting the health of people, they are committed to achieving the highest levels of social and environmental impact. They are a member of 1% for the planet and the Scottish Business Pledge, as well as being a Living Wage and Investors in Young People employer. These achievements only scratch the surface of their sustainability initiatives, more of which can be found https://www.healthynibbles.co.uk/pages/sustainability.

The Healthy Nibbles story began many years ago when founder, Sara, sat by her father’s hospital bedside at 3am unable to source any nutritious foods. Their initial goal was simply to make healthy snacking more accessible, but they have grown rapidly into more than that - an innovative industry-leader in the healthy snacking sector. The rebrand had the challenge of reflecting this immense growth as well as demonstrating that choosing greatness is both easy and delicious!

“Choose Greatness”, for Healthy Nibbles, is twofold. For their customers, it represents choosing to live better, eat better and ultimately feel better. For the company themselves, it represents choosing great product partners, delivering great service, and continuing to remain true to their commitment never to negatively impact people or the planet in the delivery of their service. It’s about choosing to be a great, purpose-driven brand.

Fiona Proudler, Director of Tayburn branding, design and digital agency said: “Some clients come along that make it very easy to want to give your everything to. The brand story on Healthy Nibbles was such a compelling one, we could not wait to get our teeth into the brand challenge (no pun intended). We mobilised fast and worked in collaboration with Paul Mason at Go Forth and the whole team at Healthy Nibbles to create standout work that would make their brand - not just their snacks - hard to resist.”

Healthy Nibbles founder, Sara Roberts, said: “We are absolutely delighted with the new look and feel of Healthy Nibbles. Since launching our first product; a healthy vending machine in 2015, the business has come a long way, both in our product range, but also in our commitment to sustainability and impact. Having a platform that enables us to communicate this in a strong and transparent way is excellent.”

The Healthy Nibbles rebrand is now live across their website, social media and packaging.

More information is available via www.healthynibbles.co.uk

Notes to Editors

The Healthy Nibbles story began when its Founder, Sara, was at her father’s hospital bedside. Hungry, at 3 am, she found that the only food available was from a vending machine. A poster next to the machine warned her ominously that “diabetes and obesity kill.” But the machine offered only the usual selection of crisps, chocolate bars and fizzy drinks; there were no healthy choices. Frustrated by this juxtaposition, and alongside her personal wellness journey, Sara developed the concept of Healthy Nibbles. Today, she is leading the charge by bringing healthy out-of-home choices to UK offices, travel hubs and letterboxes.

The need for Healthy Nibbles is clear and simple, yet urgent. Rising levels of obesity, diabetes and cardiovascular disease are placing significant burdens on the UK economy. Businesses are losing 97m workdays annually due to poor diet. The NHS is at breaking point. The time for preventative healthcare is now.

Healthy Nibbles are committed to enabling healthier choices, providing an opportunity for people to make positive lifestyle choices beginning with their health. Our goal is to help companies and organisations improve their culture, pioneer new workplace wellness ideas thereby increasing health, happiness and productivity.

As a business, Healthy Nibbles is built with strong foundations and robust principles. We are made up of a team of skilled people who have similar goals and ambitions, committed to building a sustainable business with purpose.

Attached Media

About Healthy Nibbles

Healthy Nibbles was set up in 2015 as a retail innovation and platform company that believes in making healthy, sustainable food accessible; delivering great food across vending, unmanned retail and corporate gifting to create a better future at work, home and on-the-go. Founder Information: Sara is the founder and CEO of Healthy Nibbles, as a retail innovation and platform company that believes in making healthy, sustainable food accessible; delivering great food across vending, unmanned retail and corporate gifting to create a better future at work, home and on-the-go. Prior to Healthy Nibbles, Sara founded a brand and innovation consultancy in Sub-Saharan Africa. Sara sits on both the Global Nourishment Advisory Board and Covid-19 Taskforce led by the International WELL Building Institute, is an Ambassador for Women’s Enterprise Scotland, is one of EY’s European Winning Women and is currently participating in Goldman Sachs entrepreneur programme.

Press Contacts

Sara Roberts

Founder / CEO

07467148575

sara@healthynibbles.co.uk