Healthy Nibbles founder in line for Great British Entrepreneur Award

Founder of the UK’s award-winning healthy snacking brand, Sara Roberts (Healthy Nibbles), has been shortlisted for Great British Entrepreneur Awards, Health and Wellbeing Entrepreneur of the Year.

Roberts founded Healthy Nibbles in 2015 as a vending solutions company and since then, they have gone from strength to strength disrupting the healthy snack box sector and developing an innovative solution to the future of the workplace, wellness hubs.

Speaking about the achievement, Roberts said: “I am genuinely delighted to have been shortlisted for Great British Entrepreneur Awards & Community Health and Wellbeing Entrepreneur of the Year Award.”

“It’s been a challenging year for most entrepreneurs; a rapid learning curve that has brought out the tough resilient spirit of founders. As a business, we rebranded, increased our headcount by over 50%, scaled the business, and made significant headway in sustainability and impact.” she added.

Despite the challenges of the past year, Healthy Nibbles also became members of 1% For the Planet; made the commitment to remove all palm oil from their products; volunteered over 80 hours of their time to global charities, not-for-profits and community initiatives; planted over 200 trees in 10 countries worldwide; and are currently on their B-Corp accreditation journey which they hope to finalise in the coming months.

Their sustainability initiatives are endless, more of which can be found here: https://www.healthynibbles.co.uk/pages/sustainability

Roberts concluded, “Being shortlisted is a great reward for the team effort which has enabled us to achieve so many milestones over the last 12 months.”

Founded in 2013, the Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the United Kingdom.

The Awards have celebrated some outstanding entrepreneurs who have gone on to become household names. Previous winners include the founders of Grenade, Tangle Teezer, The LAD Bible, Clearscore & The Cambridge Satchel Company.

Founder of the Great British Entrepreneur Awards, Francesca James, said: “We have seen some incredible finalists over the years, and this year is no exception. It really is one of the strongest shortlists we’ve ever had, and the fact that so many exceptional people have applied during such a tough year is a testament to the resolve and entrepreneurial talent that exists across the UK.

“As well as the recognition, our finalists and eventual winners will join our fantastic alumni community that supports each other all year round. From networking and thought leadership, right the way through to mentoring and guidance – being a part of our ecosystem of entrepreneurs can be incredibly rewarding."

Anne Boden MBE, founder of Starling Bank, headline partner for the Awards, said: “The events of the past year have touched everyone, be it through the health of friends and family, the isolation of restrictions or the wider impact on our livelihoods. However, businesses are made of people, and it’s the incredible fortitude, determination and innovation of people like those shortlisted, that has helped our regions survive, and in some cases thrive.

“At Starling, we’re proud to be working with the Great British Entrepreneur Awards and help champion the individuals who will lead the charge and shape our future economy as the nation looks to build back better and stronger.”

Notes to Editors

The Healthy Nibbles story began when its Founder, Sara, was at her father’s hospital bedside. Hungry, at 3 am, she found that the only food available was from a vending machine. A poster next to the machine warned her ominously that “diabetes and obesity kill.” But the machine offered only the usual selection of crisps, chocolate bars and fizzy drinks; there were no healthy choices. Frustrated by this juxtaposition, and alongside her personal wellness journey, Sara developed the concept of Healthy Nibbles. Today, she is leading the charge by bringing healthy out-of-home choices to UK offices, travel hubs and letterboxes.

The need for Healthy Nibbles is clear and simple, yet urgent. Rising levels of obesity, diabetes and cardiovascular disease are placing significant burdens on the UK economy. Businesses are losing 97m workdays annually due to poor diet. The NHS is at breaking point. The time for preventative healthcare is now.

Healthy Nibbles are committed to enabling healthier choices, providing an opportunity for people to make positive lifestyle choices beginning with their health. Our goal is to help companies and organisations improve their culture, pioneer new workplace wellness ideas thereby increasing health, happiness and productivity.

As a business, Healthy Nibbles is built with strong foundations and robust principles. We are made up of a team of skilled people who have similar goals and ambitions, committed to building a sustainable business with purpose.


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About Healthy Nibbles

Healthy Nibbles was set up in 2015 as a retail innovation and platform company that believes in making healthy, sustainable food accessible; delivering great food across vending, unmanned retail and corporate gifting to create a better future at work, home and on-the-go. Founder Information: Sara is the founder and CEO of Healthy Nibbles, as a retail innovation and platform company that believes in making healthy, sustainable food accessible; delivering great food across vending, unmanned retail and corporate gifting to create a better future at work, home and on-the-go. Prior to Healthy Nibbles, Sara founded a brand and innovation consultancy in Sub-Saharan Africa. Sara sits on both the Global Nourishment Advisory Board and Covid-19 Taskforce led by the International WELL Building Institute, is an Ambassador for Women’s Enterprise Scotland, is one of EY’s European Winning Women and is currently participating in Goldman Sachs entrepreneur programme.


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