London’s‌ ‌roads‌ ‌are‌ ‌more‌ ‌congested‌ ‌now‌ ‌than‌ ‌before‌ ‌Covid‌

New research has highlighted that traffic delays due to congestion on London’s A-roads have increased by an average of 20% since January 2020*.

Inner London boroughs, some of which have seen the introduction of Low Traffic Neighbourhoods (LTNs), appear to have been hit the hardest, according to the real-time analysis available for download here.

The research was carried out by Huq Industries, an alternative data research business. Huq’s extensive dataset of real-time population mobility data, comprised of 1bn+ mobile geo-location data-points daily, is used by retailers, investors and the public sector to measure footfall across a range of consumer, business and industrial settings.

It found that the top five boroughs for increased road delays in the capital are currently Southwark (seeing a 28.4% rise since Q1 2020), Lambeth (27.2%), Merton (25.4%), The City (24.9%) and Islington (23.9%).

In addition, parts of London with recent - and in some cases controversial - cycle lanes are also seeing a rise in congestion:

The A3 from London Bridge to Elephant & Castle has seen traffic delays rise by 29% from Q1 2020 to Q1 2021

Euston Road has seen a 27% increase in delays over the equivalent period

Park Lane has seen a 21% increase

Chiswick High Road (part of TfL’s Cycleway 9) has seen a 14% rise in delays.

Some roads, however, have seen decreases in traffic since Q1 2020. The A4 on the Hammersmith flyover, for example, has seen traffic fall by more than a third (34%), possibly because nearby Hammersmith Bridge is currently closed to all traffic.

Conrad Poulson, chief executive officer at Huq Industries, comments: “The research suggests that the timing of LTNs and similar measures may be doing more harm than good, as there has been an increase in traffic congestion in London to the point that it’s worse now than before the pandemic.

“Many people now favour their car over using public transport for their essential journeys, as it provides peace of mind in a secure, single-occupant environment. If certain roads are closed to vehicles, it simply means people are finding alternative routes and causing greater congestion.

“Traffic isn’t simply evaporating because there are fewer places for it to go. That’s why it’s more important than ever for councils to fully evaluate traffic flows and driver behaviours in order to introduce initiatives that succeed in reducing car usage.”

*Huq measured the average speed of devices from its mobile panel present on each of London's A-roads, based on distance travelled over time, and averaged the daily result across panelists for each road. The result is indexed to the mean value for the period 2020-01-01 to 2020-02-01 and based at 100. Data is based on 594,107 unique panelists in London

Notes to Editors

Huq Industries provides high-frequency data that measures footfall patterns and trends in real time using first-class mobile geo-location data.

Huq’s first-party, verified and compliant data supports a broad range of applications in financial services, real-estate, local government and FMCG.

Huq offers a fast and reliable means to measure economic and societal trends with confidence, bringing quality geo-behavioural measurement data to customers who make high-value decisions based on real-world actions.

Huq is headquartered in London, UK. Its executive team shares a rich professional history centred on mobile technology with many years’ experience working for mobile network operators, in mobile content, marketing and engineering.


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