Why Print Advertising Is Still An Essential Marketing Tool!

7 years ago

We have all read the articles stating “print is dead”, but it’s important to remember that we are physical beings who still crave physical communication. According to the Content Marketing Institute, two out of three marketing professionals now neglect to utilise print media as part of their marketing strategy. This means that they are missing out on great, valuable opportunities that digital marketing cannot tap into, thus limiting their success. As an example of this the biggest software firm in the world ‘Google’ still sends out printed direct mail to its Adwords users, highlighting the power of print.

So why is printing still important in today’s digitally saturated world?

Standing out from the crowd

With email marketing cluttering our inboxes on a daily basis, it is now more difficult than ever to ensure your business stands out from its competition. While this still remains a challenge, there is a huge gap in the number of businesses physically sending out printed marketing materials i.e. folded leaflets to potential clients. As a result, it is the perfect time to take advantage of the void by sending printed brochures or targeting customers with folded leaflet printing http://printuk.com/folded-leaflet-printing, printed flyers and leaflets that will prove to be a sure fire way to stand out from the crowd.

Maximising exposure

High quality printing maximises exposure and creates a lasting impact. Your customer can interact with print whenever they want, and at a time that suits them. Material can also be passed on to someone else who may be interested in your services, or picked up from a desk where it has been sitting for a while. Print marketing flairs up a genuine interest in your company without using disruptive techniques. Checkout this fantastic article by the Content Marketing Institute : 7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy

Flexibility

Printed flyers, Brochures, leaflets and posters work well as stand-alone campaigns, but they work even better when used in line with your online marketing efforts. Printing can be used in conjunction with your online tools to reach a completely different audience. Where some customers may see your current offers on social media or your website, others may not visit your online platforms at all. If this is the case, print is a great way to reach your whole customer base as well as potentially converting your offline customers to online (cross media marketing.)

Credibility

Print offers credibility and legitimacy that digital can’t compete with. We inherently distrust much of the internet as we don’t know what is behind the webpage, especially after hearing of the horror stories in the media, couple this with the saturation of popups and banner ads on the web, which can be overwhelming and the fear of spam and viruses is enough to make people weary of clicking, there is no imminent danger of this in a print ad. Therefore we tend to purchase from websites that we know are genuine trustworthy businesses and print media reinforces that mindset and improves your brand trust level.

Branding

Print adverts are excellent for improving your brand awareness and solidifying your brand identity. Remember that your adverts should be consistent aesthetically in terms of fonts, colors and types of images to establish brand recognition and ensure that these are replicated in the digital marketing channels.

Target Marketing

Placing adverts in printed brochures such as specialty magazines can effectively and cost efficiently reach niche audiences that may be more difficult to target online.

More Engaging

Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

If you would like to discuss your print and design requirements, please contact us today at Print UK http://printuk.com/

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.