Wax Lyrical leads trio of contract wins for PR firm
THE team behind Cumbria’s fastest-growing PR, content and media firm are celebrating a hat-trick of contract wins.
32West has been appointed as PR and content partners for the UK’s largest home fragrance company Wax Lyrical along with pioneering globally successful companies REACT and Forth Engineering.
The new clients join the agency’s stable of high-end businesses across the UK, which are all leaders in their respective fields.
The news was welcomed today by 32West director James Higgins, who said: “We are over the moon to have been appointed by three amazing companies and can’t wait to get to work.
“In Wax Lyrical, we have a brand of global repute which is, without doubt, one of the finest in its sector. It is based just a stone’s throw away from 32West’s headquarters and, while we may be local to each other, this business’ story is one of international success.
“With regards to both Forth and REACT, we have two companies which are innovative, pioneering and truly leading the way in the specialist fields in which they operate.
“Both have fantastic stories to tell about their people and their projects. Both provide solutions to globally-important challenges and have exciting plans in the pipeline.”
32West was launched in May 2018 and since then has built up a portfolio of clients across a number of industry sectors which it supports with PR, content, social media management and imagery services.
In October it launched a media buying arm of the business, which deals with a six-figure spend on behalf of clients.
Now six strong, the team is based in Ulverston Business Centre.
Warren Gell, Commercial Director of Wax Lyrical, said: "We are delighted to be working with the team at 32West.
“We are investing in our people, our products and our environment and we have many exciting stories to tell ahead of our 40th anniversary next year. We are looking forward to 32West helping us spread the word to our target audiences."
Phil Redfern, managing director of REACT, said: “We’re really excited about our new partnership with 32West.
“We’re looking forward to working with the team to increase awareness of our business, the difference we make and the fantastic career opportunities we can offer.”
Martin Lewis, a director at Forth Engineering, said: “Forth Engineering (Cumbria) Ltd are delighted to announce we will be represented by 32West - we look forward to a long and successful relationship going forward.”
Editor’s notes
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32West is based in Ulverston, Cumbria.