UK Firm Launches Food Labelling System To Help COVID-Affected Catering Companies Keep Customers Safe
A comprehensive food labelling system is being launched today (3rd June 2020) to help catering and hospitality businesses protect their customers who have food allergies.
Allergen Checker, created by catering-industry experts based in York, is an easy-to-use online system, which enables restaurants, cafes, pubs and other food outlets to easily identify and display all allergens and ingredients in their food products.
The launch is particularly aimed at the UK’s burgeoning takeaway industry, which is experiencing huge growth in the current COVID-19 crisis, as food outlets forced to close during the pandemic find new ways of reaching their customers.
Many thousands of takeaway food products are currently being delivered to customers without full ingredient labels, potentially putting customers who suffer from food allergies at risk. In the UK, an estimated 2 million people are living with a diagnosed food allergy, and 600,000 with coeliac disease.
Allergen Checker offers a simple solution to this growing issue. After signing up for the online tool, users can create their own virtual store cupboard, input ingredients, identify allergens and print customised full ingredient labels to attach to takeaway items, so customers know exactly what’s in the food they’ve ordered.
Founder of Allergen Checker, Mark Morgan-Huntley, said:
“As businesses emerge from the current COVID-19 lockdown, hundreds of new takeaway services are starting up. However, many businesses simply don’t have a system in place to display full ingredients lists on their food products. It’s just not something they have necessarily needed to think about until now.
“As someone who has worked in catering for many years, I wanted to find a solution to this challenge for businesses in the industry. We have specifically designed Allergen Checker to help conscientious caterers protect their customers who have food allergies and intolerances.”
Allergen Checker is a subscription-based service, costing less than £1 per day for unlimited ingredients labelling. The company is also donating £10 per subscription to The Natasha Allergy Research Foundation, which funds vital research into food allergies.
Find out more about Allergen Checker at www.allergenchecker.co.uk.
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NOTE TO EDITORS
Allergen Checker is a new, comprehensive food labelling system, enabling catering businesses to easily identify and display allergens in their food products. www.allergenchecker.co.uk.
For further information or images, or an interview with Mark Morgan-Huntley, please contact Jane Danser at Pure Brand Media on 01489 668262 or email enquiries@purebrandmedia.com.