Top Liverpool beauty therapist lets rip about intimate body waxing for men and predicts a bum-per summer of treatments

Jackie Rose of The Treatment Rooms in Liverpool says lockdown has created a record summer of bookings, often made by picky partners.

Jackie was working in one of the first salons in the country to introduce intimate waxing in the 1990s. She went on to set up The Treatment Rooms 21 years ago and now has almost 10,000 clients of which 25% are men and is considered one of the top intimate body waxers with clients travelling from across the UK for treatments.

She said, “In the '90s all waxing treatments were very private and not advertised. Often we would do escorts and strippers and everyday folk. It was a very closed shop, no one discussed where they went or told anyone they had it nor talked about it. When I opened my salon 30 years ago I knew things had to change.I knew a lot of of sportsmen needed hair removal for the sake of their sport, like swimming, triathletes and bodybuilders. They all shaved but when you shave you get that itch which is very irritating and often get a rash which isn't very practical , so there was obviously a market for waxing. Also people stared to realise that it lasts a lot longer and you don’t get an embarrassing itch when it grows back. So all these things helped to push people into waxing, in particular men.

For the men’s intimate waxing they ask for SBC or sack, back and crack this is everything from genitals then turnover and wax across their backside and then in between their bum cheeks, it’s up close and personal but be assured we’re clean, quick and we are professional.”

In 2000 as the internet hit the big time and mobile phones became more popular, 2004 the i phone and facebook, then instagram in 2010 was launched and snapchat a year later. All these things transformed the body image as now you’re only 1 click away from showing your body off to someone. Also people like to talk about what treatments they have done now because grooming is big business, particular now with reality shows like Love Island and Ru Paul Drag Race. People like to see how others look We see how people are conscious of their bodies and you’re only one click away from a photo.”

She added, "The trend for 2021 is still very much wax everything off but the different types of waxing that are available, we do Brazillion waxing and Hollywood for the women as this is what they ask for. When I trained, a Hollywookbikini was a landing strip and Brazilian was all the hair off. Now it’s all changed in the media and now waxing is sold as Brazilian being just a small bit left at the front of the pubic hair and the Hollywood is all off. That is what intimate waxing is all about now,. We don’t tidy up like we did in the' 90s, we make sure you cant see spiders legs when lying on the beach!”

Liverpool has definitely led the way in beauty and continues to do so.I am so proud of our city, proud to be from here and work here. Liverpool people are so accommodating and not very judgemental , we accept people for who they are and who they want to be and we naturally love people and we like to help wherever possible.I think these things make a difference to why we are the leaders”

FOR MORE INFORMATION CONTACT AMANDA MOSS- amanda@amandamosspr.uk or call via WhatsApp 07916332469

JACKIE ROSE can be contacted- jackie@treatmentrooms.net


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