Aqua & Rock global ambassador announcement - ElleL x Aqua & Rock

Sustainable fashion brand Aqua & Rock have teamed up with Elle L, the ethereal singer-songwriter soundtracking 2021. Elle, who describes herself as a passionate environmentalist, praises brand founder Dea Baker’s commitment to sustainability: 

“Dea Baker has committed herself to go on a personal journey to ensure her clothes don't just talk the talk of sustainability but walk the walk.” Elle L 

Elle’s passion for nature, which she cites as her creative inspiration, is a perfect match for Baker’s pioneering creativity in sustainable fashion. Huge success in the studio, a growing army of Instagram fans and being courted by multiple fashion brands hasn’t swayed Elle from her drive to halt climate change and support the regeneration of the planet’s health. 

In an interview with Wonderland magazine Elle spoke about turning down enviable contracts with fast fashion brands:

“I soon realised that I was uncomfortable with how these brands create. I could tell the clothes weren’t made well, they didn’t last, and I found out they often don’t respect the textile supply chain and over-produce in a way that has a harmful impact on the planet. I want to champion brands and people more conscious than that.”

Enter Aqua & Rock and the uncompromising commitment to sustainability that drives the brand forward. 

“I’m delighted to align with Aqua & Rock as an ambassador. As a music artist, I am passionate to ensure I align with brands that are committed to creating in a way that leaves a legacy for future generations. The brand's sustainable practices are built on strong principles, not only learnt but applied through experience, to ensure the entire supply chain is ethical and regenerative. I'm proud to wear this beautiful collection, in full confidence that each piece is kind to the planet.” Elle L

In sharing her delight at welcoming Elle L onboard, Baker praised the singer’s integrity: 

“I love that she stands for something. She doesn’t compromise on her credibility, choosing only to work with brands she knows are truly ethical. She captures so much of what Aqua & Rock is about, from her inspiring creativity to her passion to protect the planet. It’s a perfect match!”

Together, Aqua & Rock and Elle L make a powerful ally for our planet. Elle L is now the official Kindness Ambassador for the UNESCO MGEIP campaign ‘#KindnessMatters' and Aqua & Rock have just been shortlisted for the Draper’s Sustainable Footwear Awards 2021 ‘Sustainable Initiative of the Year’. This is the fashion brand’s third recognition from Drapers after being named ‘One To Watch' in 2020 and awarded ‘Best Circulatory Initiative’ earlier this year.

Notes to Editors

Hoping, Elle L music track here

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About Aqua & Rock

Aqua & Rock are an independent, sustainable fashion brand founded in 2019 by Dea Baker. The brand sells a mix of clothing, interiors and accessories that are all sustainably sourced and produced. As a sustainable fashion brand Aqua & Rock are more conscious about the effects the production of clothes and accessories has on our lifestyle and well being. The consciousness and efforts to preserve our environment for our families is exactly why the founder started the company in the first place. Dea decided she wants to create a company that supported the environment not ruin it for the next generation.

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