Collected The new homeware e-shop from Day True. collected.daytrue.com

‘Day True’ was formed by husband-and-wife team Tony and Hayley Robson out of their fundamental belief that good design improves lives and makes for better living. Combine this belief with ambition, passion and knowledge and exciting things start to happen. In the eight years since opening the doors to their first premise, Day True has grown into a strong design-led team of 30 employees with three London showrooms – Maida Vale, Chelsea and Wimbledon Village – and the spatial planning superpowers of their carefully selected design team have been put to good use creating kitchens, bathrooms and homes for the enjoyment and better living of countless happy customers.

The interest of the team is first and foremost in the people that we serve and in how those people live – it’s in responding to the challenges of people’s daily lives that we transform the living space of a house into the feeling of a ‘home’.

Tony and Hayley both worked independently within the kitchen and bathroom industry for many years before they joined forces both personally and professionally: ‘Day True’ was their first born and ‘Collected’ is the new addition we are now welcoming into the family. Collected (collected.daytrue.com) is a brand-new e-shop celebrating the best in international homeware and is founded on the same fundamental belief that runs throughout the business: good design improves lives and makes for better living. No matter if that design is employed to shape space or in the service of an item for use within it, we are looking beyond the good looks we take as a given for the functionality that will exceed expectations.

Collected includes items for the kitchen, the bathroom, the home and the garden and for our pets and companions; it ranges from the plates and chopping boards to dining tables, light fittings, furniture and so much more – it’s all about the details because we believe it’s the details that both create and complete a home.

Collected provides a platform to access and introduce some exclusive brand names – ‘Rexa’ and ‘KN Industries’ from Italy and ‘Popham’ tiles from Marrakech among them – as well as a natural home for some firm favourites like ‘Buster & Punch’, ‘Fatboy’ and ‘Hay’.

Collected is …

“… items that we love and have picked up on our travels around the world. When we see something we like, we bring it home to use in our designs and in our home. We love nothing more than to share great design with our friends and customers and Collected is the perfect way to share this.” ~Tony Robson, Managing Director, Day True.

Items on Collected are hand chosen then tried & tested by the whole Day True team from the front of house to the back-office staff. items need our seal of approval before we are sure that they will have yours, and we road test by using the products ourselves– in our homes, on the move, and in our showrooms.

You can visit Day True’s Wimbledon showroom now to see a selection of Collected products, or get collecting right away on collected.daytrue.com

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For further information and images please contact

Sam Bruce

sam@daytrue.com

07889 475 350

Notes to Editors

Please contact: Sam Bruce for further information or imagery
sam@badabishdigital.com
07889 475 350


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