Your invitation to the press launch of Collected by Day True.

Press launch event: 22nd September 2021

Where: Day True Chelsea Showroom, 302 -304 Fulham Road, London, SW10 9ER

Who: Day True launch Collected

What: The launch of new homeware eshop -

What time: 8am till 9am or 5.30pm to 6.30pm

Please RSVP:

‘Day True’ was formed by husband-and-wife team Tony and Hayley Robson out of their fundamental belief that good design improves lives and makes for better living. Combine this belief with ambition, passion and knowledge and exciting things start to happen. In the eight years since opening the doors to their first premise, Day True has grown into a strong design-led team of 30 employees with three London showrooms – Maida Vale, Chelsea and Wimbledon Village – and the spatial planning superpowers of their carefully selected design team have been put to good use creating kitchens, bathrooms and homes for the enjoyment and better living of countless happy customers.

Tony and Hayley both worked independently within the kitchen and bathroom industry for many years before they joined forces both personally and professionally: ‘Day True’ was their first born and ‘Collected’ is the new addition we are now welcoming into the family. Collected ( is a brand-new e-shop celebrating the best in international homeware and is founded on the same fundamental belief that runs throughout the business: good design improves lives and makes for better living. No matter if that design is employed to shape space or in the service of an item for use within it, we are looking beyond the good looks we take as a given for the functionality that will exceed expectations.

Collected includes items for the kitchen, the bathroom, the home and the garden and for our pets and companions; it ranges from the plates and chopping boards to dining tables, light fittings, furniture and so much more – it’s all about the details because we believe it’s the details that both create and complete a home.

Collected provides a platform to access and introduce some exclusive brand names – ‘Rexa’ and ‘KN Industries’ from Italy and ‘Popham’ tiles from Marrakech among them – as well as a natural home for some firm favourites like ‘Buster & Punch’, ‘Fatboy’ and ‘Hay’.

Notes to Editors

Please contact: Sam Bruce for further information or imagery
07889 475 350

Attached Media

About Badabish Digital

Badabish Digital is a PR and Social Media Agency specialising in Luxury British Manufacturers, Interiors, Food & Drink and Travel promotion.

Press Contacts