BetterPoints announces expansion plans with two new senior appointments

We have a powerful, customisable behaviour change technology solution. It has already helped many people change their behaviour thanks to our evidence-based approach, and we know we’ve only scratched the surface.

In 2018 in a major European City we encouraged residents to use their cars less often -tens of thousands got involved! We encouraged more physical activity in areas undergoing significant housing development, sustainable commuting to improve air quality in two London Boroughs and use and care of local parks in another. Soon we’ll be rewarding responsible recycling and reuse of e-waste as part of an EU-funded pilot and working with the corporate sector to increase their sustainability.

It’s time to grow. To take the business forward and build on all that has been achieved so far we have recently expanded our Senior Team with two highly successful and experienced Directors.

Richard Kirk, Executive Chairman

Richard has been leading and developing successful organisations for more than 30 years. He is a specialist in accelerating performance and bringing the best out of people, process and technology. Richard’s invaluable expertise in business transformation gives the BetterPoints board the high-level view it needs to take the company to new heights.

Brendan O’Flaherty, Business Development Director

Brendan is a high-performing new business specialist with over 15 years’ experience accelerating B2B sales in international and domestic markets. Brendan has brought together the business development, sales and marketing functions into a single team to better understand the challenges unique to each customer and create matching targeted, customised go-to-market solutions.

Photos of Richard and Brendan are available on request.


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About BetterPoints Ltd

BetterPoints is an award-winning behaviour change technology company with strong societal, technological and commercial achievements. Its Behaviour Change Management System comprises a smartphone app, web portal, administration system and API, combined with proprietary behavioural change and incentive management approaches, and has been deployed successfully within both the public and private sector. BetterPoints was founded in 2010 by Dan Gipple, a social, sustainability and technology focused entrepreneur with over 25 years venture experience, and Christopher Bristow, a former senior executive of technology organisations in the USA, Asia-Pacific and UK.