Female brewers launch health-conscious beer brand nationwide with one of the UK’s biggest supermarkets.
A female-founded beer brand aimed at delivering a viable alternative for wine-lovers will soon be available in select stores across the UK after they agreed a trial with Sainsbury’s.
Good Living Brew Company will launch Binary Botanical, a sophisticated light beer for wine-lovers, in selected Sainsbury’s stores nationwide as part of its ‘Taste of the Future’ trial bay, from November 2020.
Binary Botanical was launched to provide a lighter, beer-like alternative to a glass of wine. A refreshing beer, it is infused for five days with organic British hop leaves, giving it a prosecco-like taste with a clean finish. Binary Botanical is the first of its kind to commercialise the use of hop leaves, a product that otherwise goes to waste during the brewing process, creating new innovation within the brewing industry. This superior refreshing beverage is available with both 4% and 0.5% alcohol for consumers choosing to drink less or not at all.
Based on the outskirts of the South Downs National Park, the founders of Good Living Brew Company were tired of not being able to find an alcoholic drink of around 4% that wasn’t either bland, bitter or sweet, so they set out to create something new. Binary Botanical is lower in alcohol and calories than wine, vegan and gluten and sugar free.
Danielle Bekker, co-founder, says: “We set out to create a new style of beer
which would appeal to wine-lovers and people who think they don’t like beer. We’re delighted to see Binary go on trial in Sainsbury’s in November making it available to more consumers across the UK in time for Christmas and Dry January. We hope people love Binary Botanical as much as we do!”
Binary Botanical was created by a team of women with years’ of experience in the brewing industry, and a shared frustration of wanting a moderate alcoholic beverage but without the traditional bitter taste of beer. Binary has a fresh, tangy and aromatic profile that will appeal to beer, wine and cider fans alike.
While most beers are brewed using hop cones, Binary Botanical is infused with organic British leaves from Sovereign and First Gold hop bines, the name given to the stems of the hop plant. While hops impart a bitterness that isn’t for everyone, hop bine leaves add a unique tang to the beer which makes it the perfect accompaniment for a meal. Binary is perfect for pairing with food or making cocktails - try it in a stemmed glass with strawberries, mint and oranges and a dash of Grenadine as a refreshing alternative to Pimm’s.
Joe Davies, Sainsbury’s Taste the Future Development Executive said:
We are pleased to be welcoming Binary Botanical to our shelves in the new Taste of the Future trial bay. As these hop-leaf beverages offer a lighter alternative for wine-lovers, they reflect our customers’ growing interest in the wider industry drinking trend centred around wellbeing.
Binary Botanical will launch in Sainsbury’s stores nationwide from November 2020. For more information, visit binarybotanical.com.
ENDS
For imagery, please visit:
https://www.dropbox.com/sh/gddkulcrljq713w/AADIlZrYW7u4DioGBHY3KKxJa?dl=0
For further information, please contact:
anya@hexedigital.co.uk
Tel: 07908906757
www.binarybotanical.com
Twitter: @binarybotanical
Facebook: facebook.com/binarybotanical
Instagram: @binarybotanical
Product Facts
Available in 250ml and 660ml bottles
4% ABV | 95 calories per 250ml bottle
0.5% ABV | 45 calories per 250ml bottle
Registered with the Vegan Society
Sugar and Gluten-free
About Good Living Brewing
Good Living Brewing was founded in 2018 with decades of experience working at a global level in the beer industry. Their inspiration came from a shared frustration of wanting a moderate alcoholic beverage that would pair well with food – yet not enjoying the traditional taste of beer. Their mission is to bring the light refreshment and every day nature of beer to a broader audience.
Danielle Bekker, Head Brewer
Danielle Bekker, co-founder of Good Living Brewing Co, is a supply chain professional with over 20 years’ experience in the brewing industry including Global Brewing Innovation Director for SABMiller. A qualified chemical engineer with an MBA and an MSc in Malting & Brewing she loves beer, innovation and food – all of which Binary encompasses.