Australian award-winning community fitness brand launches in UK

Body Fit Training (BFT), Australia’s fastest-growing fitness franchise, has announced the launch of its UK franchise opportunity as it continues to expand its global footprint. The brand’s community-based functional training and strength-based programme is combined with a proven and robust business model, with low set-up costs and high margins, and has been industry recognised with consecutive 2020 & 2021 APAC Franchise of the Year awarded by Fit Summit.

Part of the Xponential Fitness portfolio, BFT has created a truly premium training experience for everyone to be able to benefit from, and a worldwide community that is uplifting and supportive. Offering more than just a cardio-aerobics workout, the brand uses science and technology-based training techniques to drive positive outcomes for its 45,000+ global members across its 200+ studios in an inclusive, coach-led group environment.

Founded in 2017 in Australia by fitness industry veteran Cameron Falloon, BFT specialises in progressive 50-minute functional strength, cardio, and conditioning-based classes across 13 different workout programmes, each designed to reduce fat and create lean muscle. Members are also able to track their progress through the centre’s bespoke heart rate monitor system – ‘BFT³’, giving each participant the ability to compare their performance to past sessions, and ensure they are getting maximal results from each program.

“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of BFT which makes professional training accessible to the everyday person,” said Cameron Falloon, who is also the Joint CEO of BFT. “We are so much more than a gym - we deliver proven elite high performance group training methods that are tailored to delivering the best results for every and any stage of fitness, while building an inclusive community environment. By expanding BFT into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium and in-demand service with strong profit potential. Spreading our results-driven progressive group training to the world is fast becoming a reality for BFT!

“In the UK there are over 7,000 gyms and the market value is just under £5 billion*, so owning a BFT franchise will enable you to capitalise on this trending fitness industry. We are a fresh, exciting and innovative brand with a cutting-edge training system, which combined with our commitment that is based on fairness and support to help our franchisees succeed, creates the right formula for success. The UK market is pumping, and with our strong and solid business foundations proven with over 200 locations worldwide, we are now ready to bring our world-class training programmes, practices, and education to every major town and city.”

BFT is a proven, robust and attractive investment with low start-up costs and overheads, high margins per member and minimal operating costs. With a minimum investment of £130,000 and compelling cash flow opportunity, franchisees will be provided with a state-of-the-art training system and ongoing support prior to and after opening, from operations and logistics to HR, legal and finances. All gym equipment is provided, and the industry leading, progressive programs along with bespoke technology are constantly being evolved and developed to ensure members stay engaged.

The imminent launch of studios in the Midlands and London are headed up by franchisees who have experienced the difference at BFT and are extremely passionate about bringing that to their local community. BFT Leicester will be the first to open on 24th September at 127 Granby Street, Leicester LE1 6FD.

If you are interested in finding out more about BFT and its franchise opportunities, visit www.bodyfittraining.com/franchise

Notes to Editors

Editor’s notes:
For more information or to speak to Cameron Falloon directly, contact Georgina Watkins on georgina@revpr.co.uk or call 07547 169870.
Images attached: BFT members in the studio
Please note, Cameron Falloon is available in the UK for interview on 22, 23 & 24 September 2022.

*Leisure Database 2022


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About Body Fit Training

BFT is Australia's fastest growing fitness franchise. The brand's advanced, group training methodology is now hitting the UK and Ireland. Launched in 2018, BFT now has over 300 franchisees around the world. Franchisees benefit from a cutting edge training system, a compelling cash flow opportunity, a commitment that’s based on fairness and support to help them succeed, and an exploding brand that members will love!