Boxed Red Marketing wins new contract with Dr. Schär brand Glutafin
Following a competitive multi-agency tender process, Boxed Red Marketing has been appointed to work with Dr. Schär’s Gluten-Free food brand Glutafin as their full-service Marketing Agency.
Cheshire-based agency, Boxed Red Marketing, is an award-winning, full-service creative and digital agency, helping businesses exceed their objectives for more than 10 years. Boxed Red went head to head with 2 other agencies in a competitive tender process to win the Dr. Schär account, bringing a winning combination of agency and client-side experience across a variety of sectors, including FMCG, food & drink, hospitality, property, travel, healthcare, consumer electronics and entertainment amongst others.
The team at Boxed Red brought a genuine passion for Gluten Free and Free From food to the pitch process, with some team members having relevant first-hand experience of Coeliac disease and food allergies to contribute to the strategy. The win will see Boxed Red working closely with the Dr. Schär team to deliver a dynamic and interactive new website, as well as supporting with SEO, PPC & Social Media tactics amongst others.
Ruth Gresty, Managing Director at Boxed Red Marketing, commented:
‘’We couldn’t be more excited to have been chosen to work with the Glutafin team at Dr. Schär. Glutafin as a brand requires a mix of both food and healthcare marketing and messaging – our team at Boxed Red are highly experienced in both these types of marketing. This experience, mixed with a real passion for the Gluten Free industry and the brand, makes us perfect partners for Glutafin.
“What makes the team at Boxed Red special is our strategic planning and problem-solving processes, mixed with our ability to spot opportunities and deliver powerful strategic and creative solutions. We just love getting under the skin of brands like Glutafin through situational analysis, planning and strategic thought – speaking our clients’ language, we believe, enables us to deliver the best plans, creative and campaigns’’
Michelle Shinn, Glutafin Business Manager at Dr.Schär, commented:
‘’Boxed Red really impressed me with their approach to the brief. They looked beyond the initial scope to fully understand the needs of the business, consumer and market and came to us with creative ideas as to how they could add value. The market research they had conducted, along with the commercial understanding they had of our business, really shone through in their pitch, which was delivered with oodles of enthusiasm. I’m incredibly excited to start working with the team’’’
For more details, please email ruth@boxedred.com.