A more gentle way to comfort kids with hay fever - new drug free products are effective for 80% in trials

A new range of natural products based on the proven antihistamine and anti-inflammatory properties of essential oils is now available. Designed to be easy and pleasant to use, Breaze is a gentle extra comfort to use alongside traditional medicines or as an alternative on light pollen days. In user trials, 80% of participants said that Breaze helped during the hay fever season.

By helping to interrupt sneezing fits, ease the itchy, stuffy feeling that comes with hay fever and sensitivity to allergens like dust and pets, Breaze offers the first completely natural 24 hour approach to making hay fever more bearable. Suitable from 2 years, Breaze offers a drug free option for all the family.

Two products provide a convenient, easy to use regime for wraparound day and night-time use.

By day, Breaze Vapour Oil offers a convenient way to combat the effects of pollen and allergens while out and about – a few drops on a tissue or hanky can be inhaled for instant comfort.

For sleepless, stuffy nights, Breaze Pillowcase is infused with millions of motion activated capsules filled with Breaze Vapour Oil. Soothing vapours are slowly released during sleep all thorough the night for up to 14 nights. Made from natural viscose, the disposable pillowcase is compostable and biodegradable. Both are priced at £6.95 each with discounts of up to 30% when bought together.

80% of participants in a 40 person user trial reported that their day time symptoms were eased and that they slept better while using the products. Some also reported an improvement in puffy, sticky eyes in the mornings.

Breaze is the brainchild of Sam Fells who developed the idea as a way to help her son cope with his allergies to pollen, pets and dust. With a background in natural healthcare (Sam used to manage the vitamins, supplements and traditional medicines range at Boots) she was keen to find a way to help Theo without always resorting to antihistamine tablets which made him drowsy.

Explains Sam, “Although my kids are older now, when they were little I always struggled to get them to use eye drops and nasal sprays which meant giving them antihistamine tablets was always my first line of defence. When their symptoms were mild but still uncomfortable, that felt a bit heavy handed. I wanted to see if there was another way to make life more bearable.

“I knew there were certain essential oils which have documented antihistamine properties so I began by researching which ones had data to support the claims,” she explains. “Once I’d got a basic formulation I tried it out on a few willing friends and colleagues and it seemed to work for them.”

In 2016, 40 people with hay fever were invited to take part in a user trial. The results were really encouraging and since then Sam has been working to develop and launch the range. "Although intended for use alongside conventional hay fever and allergy treatments, Breaze’s natural credentials and suitability for younger children has made it popular with mums especially when hay fever leads to stuffy, sleepless nights."

The University of Lincoln’s School of Pharmacy will conduct a further controlled study on the products this year. The results will be available in August.

Breaze products are available now at www.breazehealth.com and amazon.co.uk


Notes to Editors

Hay fever affects an estimated 15 million adults & children in the UK

7 in 10 people treat their symptoms with conventional remedies

The number of people with hay fever is increasing. Kantar World Panel 2017 reported that 31% of adults in the UK say they suffer up from 27% in 2016.

Half of all hay fever sufferers also have allergies to other airborne allergens like pet dander and house dust.

More information at www.breazehealth.com

Sample requests

Please contact Kate Taylor at kate@breazehealth.com for next day sample delivery.

Case studies

We have a small panel of customers available for interview about their experience with Breaze. Please contact sam@breazehealth.com for details

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