New natural product proves effective for 80% of hay fever sufferers. A range of drug-free products based on the natural antihistamines in essential oils launches this spring.

By helping to interrupt sneezing fits, ease the itchy, stuffy feeling that comes with hay fever and sensitivity to allergens like dust and pets, Breaze offers the first completely natural 24 hour approach to making hay fever more bearable. Suitable from 2 years, Breaze offers a drug free option for all the family.

Two products provide a convenient, easy to use regime for wraparound day and night-time use.

By day, Breaze Vapour Oil offers a convenient way to combat the effects of pollen and allergens while out and about – a few drops on a tissue or hanky can be inhaled for instant comfort.

For sleepless, stuffy nights, Breaze Pillowcase is infused with millions of motion activated capsules filled with Breaze Vapour Oil. Soothing vapours are slowly released during sleep all thorough the night for up to 14 nights. Made from natural viscose, the disposable pillowcase is compostable and biodegradable. Both are priced at £6.95 each with discounts of up to 30% when bought together.

80% of user trial participants reported that their day time symptoms were eased and that they slept better while using the products. Some also reported an improvement in puffy, sticky eyes in the mornings.

Breaze is the brainchild of Sam Fells who developed the idea as a way to help her teenage son cope with his allergies to pollen, pets and dust. With a background in natural healthcare (Sam used to manage the vitamins, supplements and traditional medicines range at Boots) she was keen to find a way to help Theo without always resorting to antihistamine tablets which made him drowsy.

Explains Sam, “Conventional wisdom advises people to avoid allergens and take antihistamines. It’s sound advice but closing the windows in the heat of the summer and washing your hair the minute you walk through the door it isn’t always practical. We don’t live in a bubble and hay fever medicines can have unpleasant side effects for some people. I wanted to see if there was another way to make life more bearable.

"Although intended for use alongside conventional hay fever and allergy treatments, Breaze’s natural credentials and suitability for younger children has made it popular with mums and anyone who’d prefer not to reach for the pill packet as a first line of defence."

The University of Lincoln’s School of Pharmacy will conduct a further controlled study on the products this year. The results will be available in August.

Breaze products are available now at and


Notes to Editors

Hay fever affects an estimated 15 million adults in the UK

7 in 10 people treat their symptoms with conventional remedies

The number of people with hay fever is increasing. Kantar World Panel 2017 reported that 31% of adults in the UK say they suffer up from 27% in 2016.

Half of all hay fever sufferers also have allergies to other airborne allergens like pet dander and house dust.

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