Britain Loves Baking – Acquires Majority Stake in Bakeware Start-Up

London, Today Britain Loves Baking announced it has acquired the early stage start up, The Bakers Bundle, just 3 months after its founder provided part of the seed capital to get the project off the ground.

The idea for The Bakers Bundle came about when its founders, who trained as chefs and food production managers, tried to source professional quality chocolate making kits. Sounds easy? But in real life, a nightmare. They ended up buying the individual components from 5 different sources. Which took a week to arrive and cost over £100. All this to make some chocolate. They realized that this is the problem that home bakers face. They have the “software” – the recipes, and ingredients; but not the “hardware” to get started.

By combining the recipe and pre weighed ingredients expertise of Britain Loves Baking, with a range of quality home and professional bakeware and free delivery 6 days a week, they have made it convenient for consumers, to buy and create delicious baked and sweet treats as soon as their bundle arrives the next day or same day within the M25. And by sourcing their bakeware direct from manufacturers and producing a limited range of recipes at scale, customers get great quality bakeware at the best value and at times up to 70% cheaper than the major retailers.

So that chocolate making kit that was over £100, today it’s the first in the Bakers Bundle range and has become their Chocolatier’s Bundle Box, at £24 a box. And yes, that is not just the kit, it’s all the ingredients and 10 page chocolate making booklet developed by Britain Loves Baking.

Other Baking Bundles in the range include:

● The Bakers Bundle, 23-piece Bakeware set & 6 Real Bread Recipes and pre weighted ingredients. - £57.00

● The Junior Baker’s Bundle, 25 Piece Kids Bakeware set & Cupcakes Cookies Baking Box - £49.00

● The Cake Makers Bundle, 23-piece cake bakeware, tools and Gin & Tonic Celebration Baking Box - £81.99

● Deluxe Baker Bundle & 35 piece set & 20 Bakes Family Box

● The Ultimate Baker Bundle – 50 piece set & 30 Bakes Family Box

Founder and CEO Britain Loves Baking, Greg Wixted said “I know we’ve found the right partner for our next phase of growth. We want to keep this category exciting by bringing bakers the best and most innovative bakeware and inspiring baking boxes at amazing prices. By bringing buying, e-commerce, manufacturing and product development expertise in-house we will champion innovation and ensure the conversion of the premium baking category to online is irreversible.”

Over the coming month the team will redesign the Ireland Loves Baking site to incorporate The Bakers Bundle offering and their B2B e-commerce solution and a range included a mixed case with 60 days credit aimed at Independent Grocers, Delis and Food Halls, for more information visit HTTPS://THEBAKERSBUNDLE.COM


Notes to Editors

About Britain Loves Baking.
As the Covid 19 global pandemic took hold, and with increased time at home for all the family, baking has once again taken centre stage in UK family life. Britain Loves Baking is an innovative response to these changed circumstances. It allows consumers to access hard to get ingredients and baking inspiration straight to their doors and is well known as the home of family baking. Bakers UK-wide, including many celebrity customers, have enjoyed the company’s baking boxes during previous lockdowns. Now with over 4,000 and in December delivered over 3,000 baking boxes to bakers up and down the country, Ireland and the USA. Their seasonal baking boxes provide all the ambient, dry ingredients and recipes required to learn new baking skills and create amazing bakery and patisserie quality treats at home.

Media Contacts Britain Loves Baking
Greg Wixted, Founder of Britain Loves Baking is available for interview or further comment. Please contact Dave Lee at Britain Loves Baking, or on 0203 290 7757 for more information on our range of products please visit or email our baking team or via social Facebook and Twitter @uklovesbaking.

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