Britain Loves Baking unveils its new summer baking box collection.

Tuesday the 15th of June, London.

Today Britain Loves Baking unveiled its 2021 summer collection with a raft of new baking innovations including a range of boozy Classic Cocktail Cake Making Kits, quick & easy Single Bake Boxes featuring a ready in 20-minute Orange Chocolate Chip Cookie Kit. For the inner chocolatier there is a Chocolate Making Kit and as a homage to the famous summer dessert Eton Mess, there is the Make Your Own Mess Box. Lastly bakers get to turn their hand to gelato making with the new Italian Gelato Ice Cream Cakes and Ice Cream Sandwich Boxes – just in time for their summer staycations.

The collection will feature two special limited editions to celebrate Pride this summer – A Made with Pride Cupcake Baking Box and Made with Pride Chocolate Bar Box. These are inspired by the 7 colours of the rainbow flag and include a whole raft of sparkles, edible glitter, and decorations to create a camptastic baking experience. £2 from each box will go to the Unity Trust.

Now, for the first time, all the products will be available wholesale with 60 days credit to help boost local and independent shops.

Wanting to do “their bit” to help fellow small business owners and customer buy and shop local, the company will sell Wholesale to local independents and specialists food stores, garden centre shops, farm shops and Deli is with 60 days credit, higher and a minimum of 1 case order, which can be mixed from the same range.

As with all Britain Loves Baking’s kits and boxes everything comes weighed out and measured so there is no stress or waste. The kits give the baker everything they need - including piping bags, silicone moulds, cake boards and greaseproof paper. The only ingredient the baker needs to provide are a few eggs. No hidden costs or further extras needed in these challenging times.

This innovative and exciting collection will be produced by their start-up acquisition The Baker’s Bundle. With on-trend flavours and step by step videos consumers can now create stunning bakes and treats with ease.

Co-Founder and CEO, Greg Wixted says:

“We really wanted to do something fun, different and innovative that would give our customers different types of baking experiences. But we also wanted to keep it simple, so we spent a lot of time working through the processes and simplifying recipes. We looked at the ingredients, so that our customers don’t have to spend any more money beyond our boxes; and we don’t use butter and try to use nut-based milks and no gelatine, to make our recipes accessible to vegetarians and vegans. In everything we do we ask ourselves, is it innovative? and what is the benefit to the consumer?

Together, with our suppliers and the manufacturing team we wanted to inject some fun into the traditional perception of the premium baking category and added a missing part to the Recipe Kit Category – desserts, bakes and treats. The new products are on-trend, unique and visually stunning.

The ranges are available online in the Summer Collections on britainlovesbaking.com and irelandlovesbaking.com and other stockists. Wholesale and trade orders from the Bakers Bundle.com, Faire and GoCreate and wholesale sites from 15th June 2021. Download the Britain Loves Baking Summer 2021 Range https://cdn.shopify.com/s/files/1/0401/5462/8262/files/Britain_Loves_Baking_2021_1.pdf?v=1623758972

2021 SUMMER COLLECTION

CLASSIC COCKTAILS AS CAKE RANGE RRP £20

• The nations favourite Gin & Tonic with all the aromatic flavour of a glass of ‘G&T’

• Zesty fruity orange Collins’s cocktail with clementine syrup & chocolate & drip

• A Strawberry Daiquiri, the cake of choice or any girl’s night in or hen party

• The famous Espresso Martinis is simply perfect for any dinner party.

• A chocolate old fashioned has all the hall marks of the cocktail - cakey at its finest.

• The all-time classic poolside cocktail Pina Colada, layers of rum & pina colada soaked sponge, coconut & pineapple frosting, tropical curd and a coconut white chocolate drip edge.

SINGLE BAKE TREAT BOXES RRP £8

• Tarte Au Citron Macaron Making Kit with a lemon crème & curd filling, pastry crumb top (makes 16)

• Raspberry Crème Macaron Making Kit, with Raspberry Crème & a raspberry gel filling, topped with freeze dried raspberry pieces. (Makes 16)

• Ready in 20mins Orange Chocolate Chip Cookie Box (makes 12 large cookies)

• Ready in 30 mins Triple Chocolate Brownie Bake Box (makes 12 portions)

ICE CREAM CAKES & COOKIE SANDWICH MAKING KITS

• Raspberry & Chocolate Ice Cream Cake Making Kit

• Chocolate Ice Cream Cake Making Kit

• Strawberry Shortbread Ice Cream Sandwich Making kit

• Chocolate Cookie Ice Cream Sandwich Making kit

CHOCOLATE MAKING BOXES

• The Chocolatier Box

• Make Your Own Mess – Makes 3 bars of Eton Mess Chocolate Bars

Ends

Notes to Editors

ABOUT BRITAIN LOVES BAKING.
As the Covid 19 global pandemic took hold, and with increased time at home for all the family, baking has once again taken centre stage in UK family life. Britain Loves Baking is an innovative response to these changed circumstances. It allows consumers to access hard to get ingredients and baking inspiration straight to their doors and is well known as the home of family baking. Bakers UK-wide, including many celebrity customers, have enjoyed the company’s baking boxes during previous lockdowns. Their seasonal baking boxes provide all the ambient, dry ingredients and recipes required to learn new baking skills and create amazing bakery and patisserie quality treats at home. Over the past year they have delivered over 10,000 baking boxes to the UK, Ireland, USA and as far away as New Zealand and Australia.

Media Contacts Britain Loves Baking
Greg Wixted, Founder of Britain Loves Baking is available for interview or further comment. Please contact Dave Lee at Britain Loves Baking, thabakers@britainlovesbaking.com or on 0203 290 7757 for more information on our range of products please visit https://britainlovesbaking.com or email our baking team thebakers@britainlovesbaking.com or via social Facebook @britianlovesbaking.com and Twitter @uklovesbaking. Images are available in the press room https://pressroom.journolink.com/britainlovesbaking Summer 2021


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