Eco-friendly toothbrush subscription service exceeds funding target by 154%
Brushbox secures over £770k investment for bamboo toothbrush subscription boxes
The UK’s first sustainable subscription box service, Brushbox, has raised £770,000 in its latest funding round, exceeding its funding target by 154%.
Brushbox aims to be the largest subscription brand for eco-friendly, cruelty-free and sustainable oral care products. It delivers 100% recyclable and biodegradable toothbrushes, including bamboo brushes, toothpaste and other oral health product direct to your door.
Brushbox, by providing bamboo toothbrushes, aims to combat the estimated 3.6bn plastic toothbrushes that end up in landfill or our oceans each year.
Founder and CEO Mike Donovan says, “the awareness around the damage that plastics are having in our seas and environment means that there is an ever-growing population of consumers who are crying out for eco-friendly and sustainable alternatives to the status quo, and it's important that this is done well.”
Brushbox has delivered thousands of boxes across the UK since its launch in 2018 and has been listed as the number one start-up
business to watch in Wales. UK Marketing Week magazine named it the second fastest-rising direct to consumer brand in the UK, just behind US razor subscription service Dollar Shave Club.
What’s more, the funding round has enabled Brushbox to donate almost 10,000 toothbrushes to disadvantaged children throughout the UK. Brushbox has established a partnership with Dentaid, which means that for every Brushbox toothbrush sold, one is donated to a disadvantaged child who might not have the means to replace their toothbrushes as frequently as needed.
Mike is committed to improving the oral health of the UK, saying, “we understand that actively remembering when to change your toothbrush may not be at the top of everyone’s priority list, but we’re passionate about spreading the Brushbox ethos in order to improve people’s health.”
“It has been truly exciting to have so many people who share and support our vision to create a step change in how we consume every day, typically throwaway items, with an aim to vastly improve the UK’s oral health in a fun and different way. We can’t thank everyone enough for their support and encouragement.”
More information on subscribing to Brushbox can be found at www.brushbox.com.