New World - First Retail Technology Leads to Explosion of Gift Card Sales
Sports retail outlet, Decathlon sees gift card sales explode with personalised self-service kiosk at newest London store
London, Wednesday 15th January 2020 – Sports retail chain, Decathlon, saw gift card sales explode by over 500% in 3 months at its newly launched Ealing Broadway store after it installed the world's first customisable gift-card dispensing kiosk in late September 2019.
The freestanding touchscreen kiosk – the first of its kind anywhere in the world - gives Decathlon customers the chance to personalise the store's gift card with a selfie or uploaded image and personal message, which is printed and dispatched within 30 seconds in-store. Payment for the card is made immediately, at the kiosk, meaning that gift card customers no longer take up space in till queues.
“Our kiosks give us the opportunity to offer Decathlon a truly personal service and their customers want to stand out and gift their friends and family in a totally unique way”, explained Phil Wood, Founder Bulldog Kiosks Ltd.
“Decathlon now has 45 stores in the UK and constantly strives to innovate in sports and adventure retail. Bulldog Kiosks will be instrumental in pursuing that mission with their passion in using digital technology to enhance the customer experience.”
The gift card kiosk is one of Bulldog’s latest innovations, adding to its growing portfolio of cutting-edge and digitally innovative kiosks to suit the increasing diversity of the customers they serve. By integrating the latest advances in touchscreen point-of-sale and digital printing in its unique Customisable Gift & Loyalty Card dispensing self-service kiosks, customers can now add that special personal touch when they gift their loved ones.
The Bulldog self-service kiosks will enable Decathlon to continue to enhance the customer journey in terms of convenience, queue busting and range of choice, while upselling and increasing its gift-card sales.
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Decathlon was established in 1976, with the first store located near Lille, France. Since then Decathlon has grown into a global business, present in over 55 countries, with more than 1,500 stores worldwide.
Decathlon UK opened its first store in Surrey Quays, London in 1999 and has since developed into a full omnichannel shopping experience, including 45 purpose-built stores, website and Click & Collect services.
Decathlon’s mission is simple: to make sport accessible for the many. The company designs and creates products that offer the best technical performance at the lowest possible price, and team-mates are always on hand - either in-store or online - to help total beginners or seasoned pros choose the right kit to get active, whatever their sport or activity.
About Bulldog Kiosks
Bulldog Kiosks provides digital solutions through its range of self-service desktop and freestanding kiosks. Founded by a passionate technology innovator, Phil Wood, Bulldog has created a portfolio of cutting edge and digitally innovative kiosks to suit the ever-increasing diversity of the marketplaces it serves.
The Bulldog Kiosks team a plethora of experience in technology, today focusing on building relationships in the digital signage industry, with a great understanding of your marketplace and applications.
All of our kiosks are designed & manufactured in the UK, with a fully scalable operation assisting all sizes of company from start-ups and SMEs to large corporates.