Good marketing is beyond reach for most small businesses

8 years ago

Good quality marketing services are beyond the reach of ordinary small businesses. That’s according to Chris Mayfield, CEO and Founder of Business Hands – a marketing agency set up specifically to address this problem.

Britain has been gripped by a wave of entrepreneurialism over the last 5 years and this has led to the creation of an unprecedented number of new start-ups. Many of those are the product of “start-up incubators”, designed specifically to help turn ideas into killer products or services in the shortest possible time. But more often than not, that involves turning to an investor - sometimes to fund the development of the product but just as often it’s to fund the extensive marketing required to launch and sustain the product through its first year and that could easily run into the tens of thousands of pounds.

But what if you don’t want to give away a slice of your company in return for investor buy-in? Or what about if you’re simply not looking to become the next multi-million pound start-up, but instead - just an ordinary small business? Most marketing agencies (especially in London), won’t even agree to meet with you unless you’re prepared to spend at least £1500 a month, yet they’re still calling themselves small business marketing agencies. “If you look at the digital services landscape as it stands, there’s simply no way the average small business, without access to investment, can afford to take on the services of even a low price agency” says Chris “and that can lead to your business becoming a bit of a 2nd class start-up”.

So what are the marketing the options for an ordinary small business? Try doing it yourself and you leave no time to run your business so many start-ups and small businesses turn to an intern. The problem with interns though, is they’re not professionally trained and they have no strategic insight and that leaves you stuck between and rock and a hard place. You either decide to ignore marketing completely or you manage and train up an intern which you’ve no time to do either. The net result whichever option you choose, is that your start-up doesn’t bring in the revenue it needs and your business dreams start turning into financial nightmares.

It’s not been easy, but by leveraging a range of technologies and partnering with a myriad of service providers across the globe, Business Hands is now able to offer a real alternative. Marketing services start at around a quarter of the price of taking a paid intern on board and businesses get access to skills and strategic insight that would normally be the preserve of those with much bigger budgets. This, Business Hands hopes - will level the playing field and help the ordinary small business find its voice and become successful.

Business Hands is a micro marketing agency based in London, England. Set up in Mar 2014, its belief that quality marketing should not be the preserve of big companies with big budgets is at the core of everything it does. By working with an extensive list of partners globally and cleverly adapting a range of technologies, it’s able to provide small businesses with high quality marketing services at realistic prices. To learn more about them, please visit www.businesshands.co.uk.

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About Business Hands

Business Hands specialises in providing top quality marketing services to small and mid-sized businesses in and around London. Our belief, that quality marketing services should not be the preserve of big companies with big budgets is at the core of everything we do. We’re a great choice for ambitious yet cost conscious organisations. By utilising our services, you’re able to significantly increase your marketing power without the downside of employing extra team members. We don’t take holidays or sick days, you can upscale and downscale as and when you like, you won’t need to pay us a pension, we don’t need office space and you’ll get access to a greater level of skills than you would otherwise have for your budget. As a small business ourselves, we understand that every hour worked and every penny spent must be accounted for and our range of quality marketing services is designed to deliver great value for money whilst also relieving you of the burden of these time consuming activities. We’re experts at what we do, but what makes us really stand apart is our ability to combine our marketing services with our strategic insight to help your organisation achieve its long term goals. We don’t like to think of ourselves as a marketing agency. We like to think we're your marketing department, your strategic adviser, your secret ingredient and your biggest fan.