CAPRERA RELEASES ONLINE ARTISAN MARKETPLACE PUBLIC BETA
London, 10 September 2015 – Caprera announces a public beta release of its online
artisan food and beverages marketplace, caprera.com. The website features high-end
products made in small batches by independent producers. Customers will be able to
order from an assortment of over 200 artisan products from around the UK.
Caprera aims to let people reconnect with nature, remember their roots and the origins of
food by enhancing interactions between artisan food lovers and small independent
producers.
At present, 15 artisan producers have joined this growing marketplace. The company
expects rapid growth as the platform develops toward its official launch later this year.
Solving the logistics challenge of food delivery has been famously difficult. Other
companies attempting to create a marketplace for producers have struggled to
consolidate delivery or work with small batch producers. Caprera fixes this by creating a
complete end-to-end ordering experience, where customers can shop from any of the
listed producers and receive their order in a single delivery in the following week.
“This could be a game changer for food lovers everywhere. Broadening access to craft
foods made by artisan producers across the country means we don’t have to settle for
second best anymore.” - Jeremy Hibbert-Garibaldi, Co-Founder
Caprera espouses full transparency in the supply chain and strongly highlights the story
behind each product and producer. They have produced several mini-documentaries of
producers sharing how they make great food.
Caprera has also published an online food lifestyle magazine with original content about
artisan food culture.