Join the elite in British franchising

The Elite Franchise Top 100 (EF100), an annual report and ranking that showcases the best there is in British franchising, will open to applicants on Tuesday 1st September. As the poll enters its fourth year, franchise brands from across the nation are preparing to put themselves forward in hopes of securing one of the 100 spots within the league table.

In association with HSBC, the EF100 ranks the best performing brands, taking into account their size, growth, ambitions and contributions made to franchisees and their community. Entrants are also judged on innovative measures they’ve initiated to insulate their network of franchisees, along with ambitions and prospective growth targets in the next financial year.

Andrew Brattesani, UK head of franchising at HSBC, is one of the five franchising specialists judging the 2021 applications. He is looking for franchisors that can demonstrate resilience and support for their network during what has been an unquestionably challenging year.

“The franchising industry as a whole has proactively responded to the closures caused by the COVID-19 pandemic, so it’s essential that brands illustrate how they’ve pivoted and adapted their services. The calibre of the entrants in previous years has been phenomenal - brands will really have to up the ante to secure their place in this year’s ranking.

“The UK franchising industry continues to drive significant financial growth across the nation, so accolades like this are a valuable asset. Having worked in franchising for a number of years, I’m looking forward to recognising the brands that actively contribute to our economy and set the standard for those thinking of joining the franchise industry. Good luck to all the applicants.”

In the latest bfa NatWest survey, it was reported that franchising contributed over £17billion to the UK economy and employs 710,000 people. The EF100 was established in 2017 to recognise the franchisors that operate their systems in an ethical and innovative manner. Along with regulatory bodies like the British Franchise Association, the EF100 sets a precedent for other emerging franchisors within the industry and maintains credibility across the industry.

Imogen Clarke, Franchise Development Manager for in-home care franchise, Home Instead Senior Care, says the ranking is an invaluable tool when it comes to setting standards and goals within their franchise network.

“The Elite Franchise Top 100 was the first of its kind, an innovative idea bringing together and celebrating the leading UK franchises. The list is the one to watch and we are proud to have held the No.1 position twice. EF100 provides a fantastic guide for anyone looking to buy a franchise, as well as being a real achievement for both the franchise companies and their owners.”

Entries for the EF100 close on Thursday 1st October and finalists will be announced on Friday 4th December. All of the brands successfully polled will be invited to celebrate at a black-tie awards evening on Thursday 11th February 2021.

For more information about EF100 2021, visit


Editors notes:

For more information, or to speak with Andrew Brattesani or Imogen Clarke, contact Kelly Ayres at Rev PR on 07895 876745.

Image attached – Hi-res photo of The Apprentice winner, Alana Spencer, with last year’s EF100 judging panel.

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About CEMG

CE Marketing Group is the company behind the brands Elite Business, Elite Franchise, Elite Global and Elite Business Live. Our events, including Elite Business Live, are attended by qualified professionals. Hosting 1000+ business leaders and successful entrepreneurs, the business event will be packed with interactive panel sessions, insightful speakers and seminars aimed at helping you develop sustainable growth strategies, elevate your brand, generate leads and build a strong network and support system. Over the years, we’ve had the great privilege of covering some of Britain’s best franchises, and they continue to exhilarate us with their ingenuity. We believe it is important to highlight these businesses and to this end, we publish the EF 100, our annual definitive league table, that celebrates the greatest franchises in the UK. In conjunction with the guide we also host a celebratory evening to further congratulate all our winners.