The UK's first Code Ninjas centre is now open in Watford

On Saturday 22nd August, ninjas from across the region helped the team at Code Ninjas Watford celebrate the launch of their brand-new business. The kids coding centre, based in Asda on St Albans Road, is the first of its kind in the UK - and owners, Jass and Reena, threw a launch party that certainly didn’t disappoint!

After the ribbon cutting by, Jacqui Burman, Asda’s Customer Trading Manager, Jass, Reena and their two children, Kiana and Jadyn, invited guests to raise a glass (at a distance, of course!) and toast their new business. Children were then welcomed to take part in a whole host of fun activities and games, including a full day of free coding session giveaways.

The community-minded married couple, who made the decision to launch their kids coding school after their search for opportunities for their own children came up empty, can’t wait to make their mark on the community now the doors are officially open.

“We had such a fantastic day and really want to thank all of the wonderful families who travelled to the centre to wish us well,” said Jass. “It was a real celebration and a great way for us to introduce ourselves to parents and their tech-loving children. We’ve been overjoyed with the feedback we’ve had since our launch party - everyone had a great time, enjoying our launch party cupcakes, games and prizes. Now that we’ve had a chance to celebrate, we can’t wait to welcome our ninjas and introduce the people of Watford to our kids coding programme!”

The curriculum that Jass and Reena will be delivering is all built around two key commitments - teaching kids to code in a fun environment and providing parents with a convenient service. Sessions include CREATE, which children aged 7-14 can work through after-school and on weekends, Camps, which are more in-depth courses that last for anything between one day and one week, and Parent’s Night Out. And that’s as good as it sounds, with the couple offering late night sessions so parents can enjoy all-important downtime whilst their kids enjoy coding and snacks with friends from 6pm-10pm.

Rachel, who has been bringing daughter, Sophie, to the centre for the last four weeks, was there to celebrate with Jass and Reena. She says the curriculum has made a significant difference to Sophie’s self-confidence.

“A friend of mine recommended that I sign Sophie up to the programme and I’m so pleased that I did. The staff and the centre are fabulous. My daughter has learnt so much – I’ve already seen a significant improvement in her technical ability. Her spelling and punctuation has also come on leaps and bounds. We’ll definitely be signing up for another four weeks!”

And Sophie, who is currently enrolled on the CREATE programme and is working towards starting her white belt, is looking forward to taking on new challenges.

“I’ve been learning to code in Scratch and I really enjoy doing it. It’s quite challenging but fun at the same time – but if it’s hard, that means I’m learning new things. The Senseis are all really nice too, which makes it even more fun!”

Now that the centre is open and ready to welcome ninjas from across the region, children - like Sophie - can work towards achieving the highest Code Ninjas honour; becoming a black belt!

“We’re here to guide the children of Watford through our exciting curriculum and, with the help of our team of Senseis, put Watford on the map for kids coding education,” added Reena. “We’re looking forward to a ninja-fuelled future, that's for sure!”

To sign up or find out more about Code Ninjas, visit


Editors notes:

For more information, or to speak with the Jass or Reena, contact Kelly Ayres at Rev PR on 07895 876745 or email

Images available: Multiple hi-res photos taken at the Code Ninjas Watford grand opening party.

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About Code Ninjas

Founded in 2016, Code Ninjas® is the world’s largest and fastest-growing kids coding franchise, with more than 220 locations open across the United States, Canada, and the United Kingdom. At Code Ninjas, kids learn to code while building their own video games. They gain problem solving, critical thinking, and STEM skills in a fun, safe, and inspiring environment. Kids have fun, parents see results®. For more information, visit

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