Press Releases

Press Release

No Assumptions. Just Facts.

Stop second-guessing what your customers want and hear from them directly. What is zero party data? 1 Zero-party data. This is data a customer intentionally and proactively shares with your brand. It...

Press Release

Consent is not an option, spamming is not marketing and innovation is easier than you think.

It's a new age, first, we traded on products, then services, currently experiences are sealing the deal but the horizon is near, resting upon it a new ecosystem of privacy, almost a year to the day GD...

Press Release

What should you do about Personal Data Transfers – 'Deal' or 'No Deal' Brexit?

Businesses that transfer personal data between the European Union (EU) and the UK are faced with multiple scenarios post end of October 2019, the deadline when the UK should be leaving the EU. In a pe...

Press Release

How to maintain consent & preferences

The prime challenge of GDPR compliance is being able to locate consent and preferences from many different mediums instantly. Organisations often misjudge how much data they have within their technolo...

Press Release

Why you should be "Digitally Dating" your Customers

Let's do the digital shopping experience as it happens but in real life. It goes something like this... A customer walks into your shop, within a fraction of a second you rummage through their persona...

Press Release

Brexit No-Deal what does that mean for UK organisations?

Handling personal data is an issue all organisations face with Brexit closely approaching the concerns of the business community increase, of a no-deal Brexit was to take place. However, in the event...

Press Release

How to use consent to develop your business

Consent must be freely given, specific informed and unambiguous. In order to have explicit consent, a user must always freely opt-in rather than have the assumption that because they did nothing, they...

Press Release

The top 5 Misunderstandings of GDPR?

Since its implementation in May 2018, GDPR has remained on the tip of every business owner’s tongue and storing personal data securely continues to be a minefield. In order to unravel their complicate...

Press Release

Is your GDPR policy in ‘cheque’?

Any company dealing with data has found it challenging since the looming 25th May deadline came and went, and there is no doubt that the banking and financial industry are sure to have found this chan...