TRI UK Partner with Insurance Specialist cycleGuard

London, 27th April 2021 TRI UK, one of the UK's leading specialist triathlon bike shops, have formed an exclusive partnership with specialist insurer cycleGuard. to offer discounted insurance policies to their customers to keep them covered while out on their bikes.

With over 20 years’ experience, cycleGuard provide a range of insurance plans designed specifically for cyclists, regardless of how frequently they ride, their style of riding or even the type of bike they own.

From today TRI UK customers can receive up to 15% discount on plans with the insurer with policies that include theft, vandalism, accidental damage and up to £2,500 of clothing and accessories.

A spokesperson for TRI UK says “From first timers in the sport to experienced triathletes and cyclists, here at TRI UK we pride ourselves on looking after our customers at all levels of their sporting journey. With a huge increase in people taking up cycling we are really excited to be partnering with cycleGuard so that we can help offer protection to our customers for all their cycling needs.”

Alex Bennett, Director of Thistle Insurance said: “It is great to be launching our partnership with TRI UK hot on the heels of the successful launch with Evans Cycles. TRI UK’s customers are extremely serious about their cycling. The quality of their equipment is closely aligned to their passion for riding and we are delighted to be able to help keep them in the saddle as the enjoy the ride with one less thing to worry about”.

Customers can get a quote in seconds by visiting or calling 0333 004 3444 - quoting TRIUKCYCLES to benefit from the discount. New bike customers should speak to store staff or look out for information on how to receive additional discounts.

For more information on the options of insurance and products available from TRI UK, visit

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Notes to Editors

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For additional information please contact:
Sean Stanfield
Fusion Media Services Ltd
(+44) 0203 735 8835
Alex Bennett, Director of Thistle Insurance

About TRI UK
“Swim. Bike. Run. Online and instore, TRI UK is home to leading names from the triathlon and cycling world. From first timers and novices to experienced athletes and serious racers, TRI UK offer a wide range of products to suit every experience level. With over three decades in the triathlon industry, the team at TRI UK look forward to welcoming new and existing customers into their store and online.

About cycleGuard
cycleGuard, have been protecting cyclists and triathletes across the UK for over 20 years against theft and damage to all types of bike including mountain, folding, electric and road as well as cycling accessories inside the home, away from the home and much more.

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