Daniella Draper brand cited as the Next Generation of the Jewellery Industry
Bespoke jewellery designer Daniella Draper has been tipped by judges at the 2020 Retail Jeweller Awards as ‘the next generation of the jewellery industry’.
Shortlisted as finalists in five categories, they were outright winners as ‘Mono-Brand Retailer of the Year’ beating global brands such as Pandora and Swarovski, and as Multichannel Retailer of the Year where the judges notes that ‘Daniella Draper has thought of everything when it comes to multichannel strategy, being omnipresent and setting the pace for the jewellery industry in 2021’.
Being shortlisted as finalists in the categories of Ethical Jewellery Business of the Year, Store Design of the Year and Retail Sales Team of the Year, Daniella Draper demonstrated how the brand has matured over its ten year history to be a recognised and highly regarded jewellery brand able to compete with the leading high street designers.
As well as being a highly successful online business, Daniella Draper offers clients a physical presence through its shops in Cleethorpes, Lincoln, Beverley, Knutsford and Windermere.
Winning industry accreditation through the awards Daniella Draper commented, ‘Whilst we are still regarded as a family business, our designs and brand are now recognised globally. Many are personalised and unique, which appeal to individual tastes. In addition to our focus on quality design we absolutely understand that clients value the environment in which they shop, and the importance of brand marketing, and I am delighted that all the hard work from the team has been rewarded.”