Daniella Draper Jewellery are delighted to announce the opening of their 6th boutique in Grimsby’s Victoria Street

Team DD have invested in a run-down former building society property and are currently in the process of fully renovating and restoring the entire building to its former glory.

Downstairs consists of two retail units, one of which will be home to the new Daniella Draper store.

After establishing in Cleethorpes more than 10 years ago, Daniella and team are excited about opening a new store in the heart of Grimsby, where the workshop is now also based.

An ideal location for Grimsby shoppers, the new store is a promising, bright space and what the team hopes to be an exciting new addition to the high street. Featuring an antique jewellery cabinet originally from Liberty London department store, Daniella ensures a traditional, yet contemporary feel throughout all six of her stores.

The adjacent unit welcomes local business Riverhead Coffee, who much like Daniella Draper, already have an established presence in Cleethorpes. The team at Riverhead acknowledge the importance of being accessible in both high-street areas.

Director, Della Draper says “I love my coffee and have been a long-term supporter of Nic from Riverhead. I love what she has achieved with her business and think she is a real asset to the town.”

The renovation also includes the Draper Family’s new business venture; The Beauty Rooms. Above the new store, is seven fully-fitted beauty rooms which are available to rent individually. This comes at the perfect time for the hair and beauty sector which suffered greatly over the past year.

Each room is air-conditioned, fully furnished with high quality Italian furniture, and available fully inclusive of all bills. The Draper Family says “our aim is to provide the opportunity for local beauticians, hairdressers and wellbeing practitioners to operate from a luxurious, covid-friendly environment in a prime town centre location”.

For more information regarding The Beauty Rooms please email hello@thebeautyrooms.co or contact mob: 07801549624

Grimsby store address: 22 Victoria Street, Grimsby, DN31 1DG

Due to open July 2021

Notes to Editors

For more information regarding The Beauty Rooms please email hello@thebeautyrooms.co or contact mob: 07801549624
Grimsby store address: 22 Victoria Street, Grimsby, DN31 1DG
Due to open July 2021


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About Daniella Draper Jewellery

https://danielladraper.com Bespoke jewellery by design, all made in Britain for clients who value the unique. Daniella's story: As I sat at my kitchen table in 2009, still a student of jewellery design at Central St Martins, and nervously hand-making bangles for a first photoshoot - for V Magazine featuring Kate Moss - I wouldn’t have dared believe or even dream what was to come. Ten years later I have four stores across northern England, a stunning website, a pop-up in Chelsea’s Duke of York Square in London, as well as my workshop and HQ in Lincolnshire, all filled to the brim with wonderful, talented co-workers. But here we are! It’s truly overwhelming to think of how far we’ve come, and I’m honoured that we were awarded Best Multi-Channel Jeweller of the year, at the 2019 UK Jewellery Awards


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