Sustainable jewellery brand Daniella Draper Jewellery crowned Mono-Brand Retailer of the Year ahead of London store opening
Taking place on Wednesday 1st September in London, over 600 guests were in attendance to celebrate successes and outstanding contributions to the jewellery industry, including everything from product design to customer experience.
Awarded Mono-Brand Retailer of the Year, for the second consecutive year, Daniella Draper Jewellery were described by the judging panel as “authentic”, being recognised for “creating genuine customer interactions in a great store environment.”
Director Della Draper says, “We are honoured to be recognised for the second year running as Mono-Brand Retailer of the Year. It is so important for us as a business to have a physical presence on the high street and to be able to interact with our customers.”
The award coincides with Team DD’s announcement of two new boutiques due to open in the upcoming months. One situated in Daniella’s neighbouring hometown of Grimsby, where the brand began in 2009 and the other, further south in Chelsea, London.
This will be the first permanent Daniella Draper store to open in London after the success of their temporary pop up in 2018/19. Situated on the busy Kings Road in Chelsea, the spacious store is set to be the perfect location for all fans of the sustainable jewellery brand in the South of England.
Designer and co-founder Daniella Draper says “we are so excited to be opening not only another store in the North, but to be finally branching out further south. We have a lot of online customers from London and surrounding areas, and it feels as though our London store has been a long time coming. To be located in the beautiful borough of Kensington & Chelsea is truly a dream come true.”
The Grimsby store is due to open at the end of September, and the London store shortly after at the end of the following month.
Grimsby store address – 22 Victoria Street, Grimsby DN31 1DG
London store address – 188a Kings Road, London, SW3 5XP