Broadcast IVs/Filming - Cleaning The 7 Seas - THE 100 Year Clean Up - WORLD OCEANS DAY
1. FILMING / PRE-REC OPPS
When - 7th June 2023 – the day before World Oceans Day
Where: Swanpool Beach, Penryn - Falmouth, Cornwall
The Opportunity: Report an epic global movement to untrash the planet (a plan to clean the planet every day for 100 years) from Falmouth, Cornwall to highlight the growing ocean waste plastic problem on World Oceans Day. Diving crews around the world will dive to the ocean floor in all 7 Seas to clean up and remove 50,000 KILOS of PLASTIC WASTE. In the UK a 10 STRONG UK DIVING TEAM will dive to 6 METRES underwater in the Atlantic on masse at Falmouth, Cornwall, joined by 30+ scuba divers and snorkellers from the local area who are keen to lend a hand.
Filming - 7th June – (PRE DIVE) Opportunity to capture the above with your own crew for release on World Ocean Day (8th June). Opportunities to film non-live media interviews with Justin Moran and other members of the team.
Opportunity:
Meet the diving team from Seaways, Falmouth
Meet ocean health advocate and ocean saving wine brand founder, Justin Moran, as he leads the UK dive
Speak to locals joining efforts to clean the sea
Capture and speak to the team post dive
Capture the team coming out of the ocean with their haul of plastic haul
Capture them weighing the plastic collected
Find out what happens to it after it leaves our seas
Learn about how much plastic in the ocean and what people can do to turn the tide on the problem
Spokespeople:
Justin Moran, co-founder of The Hidden Sea - which is spearheading the 100 Year Clean Up around the world. Justin can talk about the dive experience, what he saw while he was down there, and what can be done to turn the tide on ocean plastic waste. He can also demonstrate the types of plastic found and their impact on ocean life and the ocean itself.
Brendan Rowe, Seaways Cornwall Diving School – Brendan can talk about the ocean waste / pollution that he sees on a regular basis which includes plastic and old fishing nets – all of which is harmful to marine life.
Additional assets available on 7th June - time tbc - the underwater view:
Gallery of image from the 7 Seas around the world showing the views from underwater.
30, 60 AND 90 second video content showing underwater clean up in progress around the world
B-roll from the partners around the Globe showing what’s happening around the world – locations include Pacific Ocean (Sydney, Australia), North Pacific Ocean (San Diego, USA), Arctic Ocean (Great Slave Lake, Canada), South Atlantic Ocean (Rio de Janeiro, Brazil), Indian Ocean (RushiKonda beach, India) and the Southern Ocean (Chubut, Argentina).
2. IN ADDITION - LIVE IV / FILMING OPPS
When – 8AM – 10AM, 8th June 2023 - World Oceans Day
Where: Falmouth, Cornwall - Swanpool Beach, Penryn
Filming – 8th June – Opportunities to film and arrange live media interviews with Justin Moran and other members of the team as they dive to tackle the plastic problem.
MEDIA RELEASE
EMBARGOED - 8th June 2023
THE WORLD’S 7 SEAS CLEANED TO UNTRASH THE PLANET
50,000 bottles removed from the ocean to tackle plastic pollution
[Today, 8th June - Swanpool Beach, Falmouth, Cornwall] The world’s seven seas have been cleaned by diving crews around the globe today in an epic move to tackle the ocean waste plastic problem.
UK divers took part in the global underwater clean up in Falmouth, Cornwall this morning, marking World Oceans Day. A crew of 10 divers took to the Atlantic Ocean, diving to 6 metres. Members of the crew witnessed plastic pollution caused by beach litter along with fishing net debris that can be harmful to marine life.
The worldwide deep-sea clean-up was led by Zero Co and The Hidden Sea - a wine company on a mission to remove 1 billion plastic bottles by 2023 – as part of the 100YR CLEAN UP, an initiative that seeks to fund cleaning the planet of plastic waste every year, for the next 100 years.
Diving crews were also deployed in the Pacific Ocean (Sydney, Australia), North Pacific Ocean (San Diego, USA), Arctic Ocean (Great Slave Lake, Canada), South Atlantic Ocean (Rio de Janeiro, Brazil), Indian Ocean (RushiKonda beach, India) and the Southern Ocean (Chubut, Argentina) - with the goal to remove the equivalent-in-weight of 50,000 single-use plastic water bottles from oceans across the planet. The plastic collected will be sorted, recycled, and repurposed where possible.
Co-founder of The Hidden Sea, and chief diver in the Atlantic, Justin Moran said: “We’re on a high because to clean all seven seas is nothing short of epic. But I also know my fellow divers around the world will face similar depressing underwater scenes today. The problem is out of control, we need to get behind efforts to reverse the tide. I hope that sharing what we’ve witnessed in the ocean, will inspire people to join us in taking action.
“I dived in the beautiful tourist destination of Falmouth, Cornwall, and even though the water looked inviting from the surface, it was wild just how much trash was hiding under the water. It shows how deeply-rooted the plastic problem is.
“The Hidden Sea's goal is to take 1 billion plastic bottles out of the ocean by 2030. By helping to drive forward the 100YR CLEAN UP, we hope to inspire people and businesses to support the initiative and, in the end, simply do what matters: help preserve ocean health.”
Plastic pollution has risen exponentially over the past few decades, with more than 170 trillion plastic particles now estimated to be floating in our seas.
This epic global sunt by Zero Co and The Hidden Sea, is just one part of their ambition to fund large-scale rubbish cleanups for the next 100 years. Everyone can get involved. Businesses, and the public, are invited to sponsor a bundle of rubbish which the 100YR CLEANUP will collect on your behalf. Head to www.100yrcleanup.com to join the mission.
ends
About The Hidden Sea
The Hidden Sea is a wine brand with a clear promise: for every bottle of The Hidden Sea sold, they remove and recycle the equivalent-in-weight of 10 plastic bottles from the ocean. Since July 2020, they’ve removed over 22 million bottles (371,166 kg) and have the audacious goal of removing 1 billion bottles by 2030.
UK consumers can pick up vegan-friendly wines from The Hidden Sea - including a Sauvignon Blanc, a Rosé, a Chardonnay, a Shiraz, and a Red Blend - from selected Co-op, Sainsbury’s, Asda and Booths stores nationwide.
About Zero Co
Zero Co is an Australian business on a mission to Untrash the Planet by funding large-scale cleanups and stopping Aussies from using single-use plastic with their refillable products. They founded the 100YR CLEANUP in 2022 and have since been inviting companies from around the world to get involved and co-fund cleanup projects for the next 100 years” including hyperlink to Zero Co and 100YR CLEANUP sites.