Earneco is poised to revolutionise the digital marketing landscape for brands and users
Earneco is the digital marketing innovation that is set to shake up the industry because it gives control back to the consumer, which ultimately means that brands benefit from a more authentic snapshot of their audience.
Furthermore, Earneco rewards its members for their attention; by watching adverts, engaging with brands, and reviewing products they can earn points which can be redeemed for Amazon vouchers or subscription boxes. Members personally select the beauty interests that they wish to explore.
Through Earneco, brands can expect much higher CTRs than average and Earneco members can expect to earn around £15 per month in the launch phase of the platform.
Founder Helene Hall says: “Post-pandemic, and in the midst of the Cost Of Living crisis, people are looking for ways to make money and save money. People are savvy about their data and cautious about online advertising. Earneco will become the trusted way to engage with brands because the rewards are tangible and the process is honest and transparent. The industry needs to recognise that attention is a currency and there is a strong correlation between higher levels of engagement and business outcomes”
Chris Bullick, Managing Director at The Pull Agency says; "As an agency working closely with Brands in the health and beauty sector, we see a real need for closer brand relationships with consumers, and the desire for higher ROAS. Earneco is changing the status quo, delivering a unique relationship between consumers and brands, which is perfect timing for the recession and shifting trends."
Earneco will launch with an invitation-only model, within the health and beauty space. Hall plans to expand the business model into other sectors within Q1 of 2023.