KPS wins host of Tech Awards with The Body Shop E-Commerce Re-Launch

2 years ago

London, November 27 2021:- KPS UK (www.kps.com) has swept the board at a host of e-commerce and digital tech awards this year, winning accolades with The Body Shop, helping to reinvent their online presence. Delivering 15 transactional stores across the globe, The Body Shop can now deliver a vastly improved customer experience and has a solid, flexible foundation for future growth and agility.

The Body Shop engaged KPS when they set out to infiltrate new markets, but found that their existing e-commerce platform didn’t offer the necessary scalability or flexibility. They wanted to increase their online presence globally, re-launch the brand with content for ethically conscious customers and increase the speed of delivery for merchandising, customer-facing content and promotions.

Working hand in hand with The Body Shop, the teams’ work has been revolutionary for the retailer’s business, launching 16 new transactional websites including new currencies, spanning 60 countries, with monthly rollouts. With a seamless backend transformation and new headless architecture, all are now adaptable, content-rich, providing a solid foundation for future growth and agility.

Under a tight deadline, KPS used their expert knowledge of SAP CX Suite and SAP Spartacus headless e-commerce to create a global cloud-based e-commerce foundation that offers scalability and agility. This enabled The Body Shop to launch a new global online presence and at a time when retail was coming under pressure, giving access to future proof new technology to help their business grow.

Dream Team: Joint award wins with KPS and The Body Shop:

Retail Partnership of the Year – Retail System Awards

Best Website Launch or Relaunch Ecommerce Awards for Excellence – e Commerce Awards

Digital Transformation Project – IT World Gold Globee

Best Large Enterprise Digital Project - Digital Technology Leaders Awards 2021

KPS has also won the following:

Customer Experience Partner of the Year - SAP Pinnacle Awards 2021.

These impressive wins emphasise KPS’ position as a world-class, trusted and effective provider of future-proof platforms for digital customer interaction that enables enterprise brands like The Body Shop, to precisely align their business to the customer in the shortest time possible.

“We are immensely proud of the work we’ve done with The Body Shop and thrilled that it has received such a great response from the industry. Transforming The Body Shop’s digital customer journey was no small feat. The Body Shop and KPS seamlessly delivered an international rollout of 16 websites, driving more e-commerce sales than the company has ever seen. Working with the Body Shop Team is a true partnership, congratulations to everyone involved.”

Barnaby Moffat, Commercial Director of KPS UK

"This is a testament to the efficient and effective collaboration that exists between The Body Shop and KPS. There is a genuine teamwork environment that has now fostered a good friendship and loyalty between us. I am truly proud and grateful to each one of you that has contributed to the success of the Rosalind programme all these years and continue to do so. The close-knit working relationships we have motivates me daily. I can see the hard work, cooperative spirit and supportiveness that shines through every one of you daily. Most times I cannot differentiate between who is a The Body Shop or KPS employee. Everyone supports each other and gets on with the job."

Maryann Kuranga, the IT Programme Director at The Body Shop

Notes to Editors

For more information or to arrange interviews, please contact Anneli Lort at Annel@dapsagency.com

The Body Shop: Case Study (short)

High line summary
KPS worked against the odds to help The Body Shop reinvent its online presence in 2020. Delivering 16 global cloud-based websites, the retailer can now deliver a vastly improved customer experience and has a solid, flexible foundation for future growth and agility.

High line scene setter

When your brand growth strategy is to open and transact in new markets worldwide, but your eCommerce platform doesn’t support that vision, there is no alternative but to go back to the drawing board and design a new proposition from scratch. In spring 2019, The Body Shop called on market-leader, KPS to do just that.

Simple paragraphs

With a brief to rapidly The Body Shop’s longer-term eCommerce strategy and upgrade the retailer’s legacy systems, the KPS UK team worked collaboratively with the wider European business and partners to deliver a remarkable transformation.
The team’s work has been revolutionary for the retailer’s business, launching 16 new transactional websites, spanning 60 countries, in only a few months.
With a seamless backend transformation and new headless architecture, all are now adaptable, content-rich, and provide solid foundations for future growth and agility.

The Body Shop: Case Study (long)

CHALLENGE

If your brand growth strategy is to open and transact in new markets worldwide, but your e-commerce platform doesn’t offer the required flexibility or backend systems to handle your vision, developing that legacy system can be a costly and frustrating experience.
That was the situation for the renowned ethical retailer, The Body Shop, when they revisited their eCommerce proposition to transform their global business in 2019.
Realising that the existing platform was no longer fit for purpose, the brief was to initiate a complete overhaul that would reimagine the brand’s online presence and empower the business to have more control over their key promotional, merchandising and customer-focused content.

SOLUTION

Having explored and called time on the development of new systems using a pioneering headless architecture with an existing partner, The Body Shop turned to KPS to rescue their ailing transformation project in Spring 2019.
Setting a target for the first deliverable by Black Friday 2020 – a tight turnaround for any project of this scale, not least one hampered by the effects of a global pandemic – KPS challenged the brief with their market-leading consultative approach.
To get the project over the line, the team from KPS worked seamlessly with a whole host of fantastic partners, including Adyen, Amplience, Monetate and BazaareVoice.
This collaborative team developed an entirely new global cloud-based scalable e-commerce platform, providing a single view of the customer and solid foundations for future growth and agility.
Headless architecture and seamless backend integration mean that The Body Shop can now publish their own dynamic web content, giving the business the control and input they need to drive their rebranding vision forward.

IMPACT

In a time when retail was really coming under pressure, we not only launched a realigned and fully functional new global online presence – with a stable, rolling launch of 16 transactional, mobile-first websites worldwide – we also enabled The Body Shop to adapt to an ever-changing consumer landscape with stunning new branding and a host of new features, to build a gratifying customer experience for their socially-conscious audience.

The improved functionality handled the peak Black Friday demand perfectly – with day-to-day performance/reliability now coasting at 99.9% uptime. The new platform also enabled acceleration in a broader feature set, greater personalisation and stronger conversion rate optimisation. Web traffic has increased by nearly 50%, drop-off rates have reduced and conversion up by a 25% on the previous year. The Body Shop’s emotional trend line has been curving upwards since the launch, and with our mobile-first approach, they also hit 65 for post-purchase NPS for the first time ever on mobile. The new site is now live in over 60 countries and has helped the Body Shop realise triple-digit online growth.

Attached Media

About DAPS Agency

A full-service media agency