Unbiased.co.uk and Samaritans announce two year collaborative partnership

Today, trusted financial advice platform Unbiased.co.uk announces a partnership with mental health charity Samaritans, which will run until Sept 2024. Through this partnership Unbiased can help prevent the devastating mental health impact of money worries.

Unbiased has chosen to partner with Samaritans to support their vital, 24/7 emotional support service. Financial worries are one of the many concerns mentioned by people who contact Samaritans, and Unbiased wants to help ensure the charity can continue to be there for anyone struggling to cope. For every customer enquiry that’s submitted via Unbiased.co.uk and successfully matched to a financial adviser, Unbiased will donate 30p to Samaritans - aiming to hit a total of £25,000.

Unbiased will be supporting the work of Samaritans and conducting research projects around World Mental Health Day, World Suicide Prevention Day and World Mental Health Awareness Week.

Both Unbiased and Samaritans will announce and inform of updates to the partnership to their respective newsletter subscribers, members and stakeholders.

Nihal Pekbeken, Chief Commercial Officer of Unbiased, says: “Our partnership with Samaritans is incredibly important to us because financial and mental wellbeing are so closely intertwined. It’s vital that we can help people find the right information by connecting them to trusted financial expert support when they need it most. Together with Samaritans, we will drive awareness of how gaining control of your personal financial situation can help improve mental health and give people greater confidence when they are struggling to cope.

Head of Corporate Partnerships at Samaritans, Richard Amos said:

“Our partnership with Unbiased will help Samaritans to meet ever-evolving demands for support as we continue to live through uncertain and worrying times for many. Samaritans is not only for the moment of crisis, we’re taking action to prevent the crisis, enabling human connection and conversations that can save lives. But we can’t do it alone. It’s thanks to the support of our partners, like Unbiased, that we can continue to invest further in our services, ensuring we can be there, 24 hours a day, every day of the year.​ This partnership will further drive our efforts to help more people, and we can’t wait to see what we will achieve together.”

Notes to Editors

Unbiased CEO and Founder Karen Barrett is available for interviews and comment today - please contact Firgas@dapsagency.com or Amber@dapsagency.com for print or online enquiries and Mark@dapsagency.com for broadcast interviews.

About Unbiased

Unbiased is a platform that enables consumers to find regulated financial advisers, from mortgage brokers, to accountants and financial advisors. Unbiased currently connects more than 27,000 trusted advisors with people in need. Karen Barrett is the CEO and founder.


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