Digitise Dad for Father’s Day
We’re surrounded by digital technology everywhere we look, from your phone to your car, food, entertainment…pretty much anything and everything in the modern world involves digital interactions. Now let’s get this straight, we’re not advocating making Dad out of pixels or coding a virtual Dad…well not yet anyway! We want to help you celebrate all that’s great about your Dad and his tech passions in a different way.
Dads love technology
It’s a fact, and sometimes they love it a little too much…well we have a great way for them to express this inner geekiness for all things digital. Something works across all devices on the global human OS, it works in real time, creating emotional reactions and interactions from a range of shirts and pocket squares with digital themes.
UK Design
Designed by British brand designer by Andy Boothman – a Cambridge based ‘brand guru’. Andy was inspired to develop the DressCode business by a print glitch. Initially frustrated by what he saw as a machine error he quickly recognized that there was an artistic appeal to these seemingly random arrangements of pixels and code. That led to ‘glitch’ the first DressCode shirt and has since expanded into a small collection of other designs, all inspired by tech.
“We’re surrounded by technology, it’s an integral part of our world, yet away from our devices, we have no way to communicate these passions” says Andy. “That’s what inspired me to develop DressCode, I think it’s really important that we have the ability to express ourselves without a device, in the real world, with real style.”
Colour of the year
The DressCode Pixel shirt and pocket square are available in ‘Living Coral’ the Pantone Colour of the Year 2019, so Dad will be ‘on-trend’ in more ways than one.
Sustainability
DressCode is globally aware, we appreciate our role as a producer and strive to make the best possible products with the minimum global impact. We’re not about fast fashion, our shirts are made to last, they’re made to be worn all day, in comfort, to be washed time and time again reducing the consumption of raw materials.
Range overview
Cursor
An icon of modern computing, arranged into our own innovative pattern with contrasting Python coding trims.
Binary
The root of all things digital, complimented by a contrasting pixel trim.
Pixel
Completely covered in 1000’s and 1000’s of tiny pixels with contrasting Python coding trims.
Glitch
Sometimes when the computer says ‘no’ it really can be a blessing is disguise.
Beautiful, vibrant, colour spectrums contrast a dark grey body.
Signature
Angled brackets, the glue that holds every piece of code together. This is our house pattern, a bold geometric print.