Wine storage business toasts expansion
Elite Wine Refrigeration, a specialist distributor of wine coolers and wine cabinets, has joined forces with Amathus Drinks to create mini showrooms across the UK to display their product line to as many customers as possible. The company is showing off its range of wine coolers and wine cabinets, of varying sizes in Amathus’s Muswell Hill, Soho and Shoreditch shops to start with, this is only the beginning of Elite’s expansion.
Callum Dooley, Director of Elite Wine Refrigeration, said: "After continued growth in 2020, we are excited to be working with the highly established, Amathus Drinks, who are allowing us to showcase some of our bestselling items in their stores across London in order to allow us to be the first company in Britain to display their range of cabinets in multiple outlets across the UK - February will see further expansion as we open a larger headquarters, where we will be displaying many more of our products."
In only four years, despite economic uncertainty, the family business has gone from strength to strength and shows no sign of slowing down.
The Cheshire-based company will be installing mini showrooms in Amathus’s two new London shops, Muswell Hill and South Kensington with a view to further expand this into their SOHO, Brighton and Bath stores as well.
Mr Dooley said: “Since becoming the UK distributor for Dunavox in 2017, we have expanded our business to cover most areas of the UK and Ireland - however, the personal service we strive to achieve remains the same"
“We are working tirelessly to secure Elite Wine as the foremost supplier of high-quality wine coolers and cabinets across the UK and Ireland - having recently received the distribution for three of the biggest brands in France; Climadiff, Avintage and La Sommeliere"
“We are committed to providing our customers with an unrivalled shopping experience that exceeds what any of our competitors can offer - which is why we are making our products more accessible to potential and previous customs."
Harry Georgiou, Managing Director of Amathus Wines said: " It has been a pleasure to work with Callum and Cherry at Elite Wine Refrigeration, Amathus drinks prides itself on being an independently owned, specialist in our field business. We look forward to talking through the different storage solutions their various units provide to our wine connoisseur clientele - exciting times ahead, indeed"
If you're looking for further information on Elite’s wide range of wine storage solutions, please log on to https://www.elitefridges.co.uk today