Emperia is launching an immersive Virtual Reality online shopping experience
London-based start-up, Emperia, has partnered with USA-based fashion brand I S CAL (Imaginative Soul Curious About Life), to create an innovative virtual shopping experience.
Emperia, an innovative VR company, is preparing to change the virtual shopping world by launching a new virtual reality shopping experience. The brand is hoping to change the way products can be viewed and interacted with online by creating an in-store experience through VR.
As ambassadors of using 3D technology for marketing purposes, Emperia began this digital fashion innovation to help high-end brands create virtual experiences that accurately represent their luxury in-store experience online.
By utilising their VR expertise, Emperia is able to create virtual, emotional experiences and 3D solutions. Through their use of technology, they create unique environments and can tell brand stories like no other marketing campaigns in the world can. This innovative experience is particularly well suited to the fashion industry, as Emperia can showcase intricate texture details and ultra-realistic fabric movements in a way 2D photography simply cannot capture.
The digital fashion experience they are launching is accessible on any device and will showcase the brand, vision and products of black-owned and female-owned fashion brand I S CAL. The virtual store will be open for customers by the end of October and will showcase the Spring/Sumer 2021 collection of I S CAL.
The co-founder and CEO of Emperia, Olga Dogadkina, explained: "I believe the future of fashion is in virtual experiences, blurring the boundaries of physical and digital. I S CAL Planet is an excellent example of this."
I S CAL Planet, which will take its visitors on a space journey in 60 seconds, is filled with neon lights, stars and gleaming surfaces, creating a truly immersive experience for shoppers. Shoppers will also be able to follow a hidden portal to Bonus Land and discover discounts for their purchases.
Emperia has been able to provide a unique solution to I S CAL, as all garments viewed on the I S CAL planet are in pre-production. This allows shoppers to engage and view the garments in 3D, without the garment having to be physically present or even produced. Garments can be pre-ordered on the website and will be made to order to maximise profits and reduce waste for the fashion brand.
The collaboration between I S CAL and Emperia is a partnership of two women-owned companies that will no doubt have a lasting impact on the digital fashion world. Together, the two brands aim to make shopping a more exciting, sustainable and functional activity.
Shoppers will be able to enter I S CAL planet on the 31st October.