Sir Chris Hoy to lead inaugural Eroica Britannia vintage bike ride at Goodwood Revival

Sir Chris Hoy MBE will take to the track at the Goodwood Revival on Sunday 19th September, leading over a hundred cyclists for the first-ever Eroica Britannia vintage bike ride at Goodwood.

Following a lap of the historic Motor Circuit, the six-time Olympic champion and Goodwood’s new cycling ambassador will lead the peloton of Eroica fans for a scenic tour of the South Downs and the Goodwood Estate.

Eroica Britannia is a two-day family-friendly vintage cycling festival that is relocating from the Peak District and coming to Goodwood next year (5 -7th August 2022).

Dubbed the world’s most handsome bike ride, it will feature brilliant entertainment, pit stops showcasing local produce, and the chance to ride vintage bikes on the same roads where cycling heroes hotly contested the 1982 UCI Road World Championships.

Before Eroica Britannia returns in all its glory next year, Goodwood is creating a taster of the event at this year’s Revival. There will be a dedicated cycling area featuring classic bike displays, music, and dancing. The celebrations will culminate with Sunday’s parade around the Motor Circuit.

Some 150 riders have volunteered to participate in this celebration of Eroica Britannia’s move to Sussex, all in aid of Revival charity The Coachmakers.

Sir Chris Hoy said: “I am thrilled to be making history and leading the pack for the first Eroica Britannia ride out from Goodwood. I love the ethos of this world-famous vintage cycling festival: it celebrates the sheer joy of exploring the world on two wheels. Eroica Britannia rides are not races; it’s not about going fast or having the latest piece of kit. Instead, it’s about enjoying the open road, taking in the views and making friends.”

The Duke of Richmond said: “We wanted to offer people a chance to experience a taster of Eroica Britannia at the Goodwood Revival and officially launch cycling as yet another sporting pursuit you can enjoy on the Estate. We’re grateful to all the participants who have helped bring our vision to life and especially Sir Chris Hoy for sharing his passion for cycling with us all. We’re looking forward to welcoming vintage bike fans from all over the world when the Eroica Britannia festival takes place at Goodwood in 2022.”

Inaugural route: 19th September - 20 miles

Following the lap of the Motor Circuit, cheered on by the Revival crowd, the riders will tackle the famous Kennel Hill, one of the stages of the 1982 UCI World Championships. Sir Chris Hoy will then lead the riders - or Eroici as they are called - past Goodwood landmarks such as the Racecourse, The Kennels and Goodwood House before attacking the renowned piece of tarmac known as the Festival of Speed Hill Climb.

It will be a delightfully quiet experience on two wheels, devoid of the usual roar of high-octane engines, with riders being able to take in the views of the south coast and the English Channel as they ascend.

The cyclists will then ride through Charlton Forest and the picturesque villages of East Dean and Charlton before meandering back to the Motor Circuit.

Eroica Britannia marks Goodwood’s first significant investment in cycling.

Goodwood bought iconic vintage cycling event and lifestyle brand Eroica Britannia in June 2021.

It marks the Estate’s first investment in the popular cycling market and is one of several new business opportunities being explored by the estate as it emerges from the pandemic crisis, including the launch of the Goodwood Cycling Club.

Moving to Goodwood cements a new and permanent home for Eroica Britannia. Whilst the event had become an enormous success in the Peak District, it needed to secure a venue that would enable it to keep pace with the growing number of visitors yearning to tap into the stories and legends of cycling’s heroic age.

As with all Eroica events worldwide, the ride will be a test of endurance and a celebration of cycling’s glorious past, complete with fastidiously assembled retro bicycles and matching period-correct kits. Lycra is frowned upon.

Eroica Britannia 2022 will take place at Goodwood on Saturday 6th August and Sunday 7th August. The campsite will open on Friday 5th August. For more information, and to sign up for ticket alerts, please visit:


Notes to Editors


Tickets for the Revival are still available and can be purchased via or by calling the Ticket Office on 01243 755055.

For an extra special day out, hospitality is also available across the event and can be organised by emailing or calling 01243 755054.

Goodwood wants customers to be able to book with confidence and if it is deemed that Goodwood events cannot take place on advice from the UK Government due to the ever-changing pandemic, the ‘Ticket Guarantee’ means customers can transfer their ticket to the following year or receive a full refund.

Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind the scenes, at the wheel or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid-19 guidelines.

For more information about the Goodwood Revival and our other motorsport events, please contact Katharine Morgan, Motorsport & Automotive Press Officer:

For all Eroica Britannia press enquiries, please contact: Manfreda Cavazza, Communications consultant: - 07801 790194

Imagery and news from Goodwood are available from our Press & Media site:

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About the Goodwood Revival:

The Goodwood Revival is the world’s greatest historic motor race meeting and the only sporting event of its kind to be staged entirely in a period theme. More than just an unrivalled weekend of historic racing, it is an immersive celebration of a less disposable world, where “make do and mend” was a way of life rather than a casual slogan.

The Revival is, at its heart, a celebration of craftsmanship and sustainability from an age when possessions were made to last and be cherished. It promotes a thoroughly modern ethos – to “reduce, reuse, repair, restore and recycle” – in the most authentic way possible. All the cars are original, having been lovingly maintained since new. Many of the outfits have been handed down through generations. Even the retailers specialise in pre-owned artefacts – everything from clothes and accessories to automobilia and books.

It is, proudly, the world’s biggest and most glamorous second-hand event.

About Eroica Britannia -

Eroica Britannia is a vintage bike festival spawned from the original Eroica event in Tuscany, which first took place in 1997 as a tribute to Italian cycling champion and anti-Nazi resistance operative Gino Bartali.

Founded by Giancarlo Brocci, the event sought to recreate as closely as possible the conditions in which Bartali raced, from the historically accurate bicycles and kit to the unpaved roads. Brocci encouraged riders to ‘discover the beauty of fatigue and the thrill of the conquest’ - a theme that thrives to this day and brings an infectious sense of adventure and a desire to push boundaries. Today it has become a worldwide phenomenon, with events in Japan, South Africa, the US, Spain and the UK.

Tim Hubbard and a group of cycling friends launched the British outpost of Eroica in 2014. The first two events took place at Bakewell in the heart of the Peak District. It then moved to nearby Friden Grange for two years before returning to Bakewell in 2019.

Eroica Britannia is the largest in the Eroica family and was the first to add a family-friendly festival to the event, offering cycling enthusiasts the chance to enjoy a weekend of heritage, style, the best local produce, music and entertainment with the joy of cycling leading the way.

About Goodwood -
Goodwood is a unique sporting estate set in 12,000 acres of beautiful West Sussex countryside. Owned by the Dukes of Richmond since 1697, it is renowned for its thrilling motorsport events and spectacular horse racing.

These two sports are a fundamental part of the estate’s history and heritage, but there is more to Goodwood than horses and cars. The estate includes an organic farm, four restaurants, two 18-hole golf courses, a private members club, an aerodrome, a health club, a hotel and a 10-bedroom luxury retreat.

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