New British Men’s Wellness Brand Wants to Empower Men to Reduce Stress
Forchaps.com (“For Chaps”), an online men’s wellness brand today announced the official launch of its first product, a stress relief supplement for men. The London based company, which started in October 2018 wants to educate men about their health and wellness, encourage conversation, inspire action and provide exceptional products. In doing so, the team behind it aims to challenge traditional perceptions of masculinity and make it perfectly acceptable to acknowledge wellness insecurities and do something about them.
“Not enough men are paying sufficient attention to their health and wellness, and this is leading to preventable problems down the line.”, says founder, William Paget. “In the case of stress, this is particularly worrying given the well-established links between chronic stress and a multitude of health problems such as cardiovascular diseases, chronic inflammation, mental health problems and insomnia. There is also evidence that stress impacts men differently to women. For example, studies have shown that men are twice as likely to suffer depression as a result of stress.”
William goes onto say, “Thankfully there is a lot that can be done to reduce stress and prevent the negative health consequences from occurring in the first place. And that’s where we come in! We’ve created some great content to educate, encourage conversation and inspire action. We have also created an innovative stress relief supplement for anyone looking for something extra.”
For Chaps’ website and products have been specially designed to look great and be accessible. “There is now a lot more openness and dialogue surrounding female wellness, so why can’t we do the same for men?”, says William. “To encourage openness, dialogue and action we feel that it is important for men to love the look and feel of their wellness products. They should be comfortable having them on display in their bedroom, bathroom, car or even their desk at work. We’d rather see them than hidden under a pile of clothes”.
For Chaps has set itself lofty ambitions too. It targets gradually increasing its range of wellness topics to include sleep, hair loss, sexual health, skincare, health tests kits, and even pharmaceuticals.
For Chaps’ stress relief supplements are currently only available within the UK and can be purchased at forchaps.com on a one-off or subscription basis. To learn more about For Chaps or men’s wellness go to https://www.forchaps.com/ For enquiries, contact hello@forchaps.com.