New fragrance subscription business Gabriele Fragrancebox launches
- Gabriele Fragrancebox will deliver genuine designer scents to fragrance lovers each month, along with a signature magazine.
Gabriele Fragrancebox has announced its impending launch. The service will challenge the traditional retail market for perfumes, delivering hand-picked fragrances directly to the door of its subscribers.
It is expected that the new offering will tap into consumer caution relating to COVID-19 safety measures, and provide an alternative to local department stores and boutiques. Gabriele Fragrancebox will negate the need to make 'blind purchases' thanks to its subscription box model, which delivers three pocket-sized bottles each month, along with a magazine containing detailed reviews of the best designer, niche and celebrity fragrances on the market.
In a break from the norm, Gabriele Fragrancebox will group its fragrances according to themes, with three designer scents being chosen for each themed package. Gabriele Fragrancebox has assured only acclaimed fragrances will be chosen for subscribers, with criteria including inclusion in Top 10 lists, and the receipt of awards.
With three 8ml bottles providing the equivalent of at least five sprays per day over the course of the month, Gabriele Fragrancebox believes it is meeting the demand for value and variety while offering unprecedented convenience.
The accompanying Discovery magazine has been curated to pique the interest of the fragrance lover, encouraging a deeper appreciation of perfumery, and will include useful information about fragrance history, fashion and offer exclusive interviews with legendary perfumers and brands.
Gabriele Fragrancebox is a family-run business that prides itself on its customer service. The model allows each fragrance box to be bought either as a one-off purchase or as part of a subscription.
Gabriele Fragrancebox CEO, Michaela Pelosi, said: "Often the same perfumer makes fragrances for different companies. With Gabriele Fragrancebox you have to opportunity to tap into that, and explore work from your favourite perfumers that you did not know you had."
Visit the website at www.gabrielefragrancebox.com to get your next scent fix.