Tweet #MyHeroes to show your love & care for your key-worker family & friends
#MyHeroes
The outdoor media industry are calling for everyone across the UK to Tweet a photo of their much-loved Key Workers which will then be presented on digital billboard screens across the UK.
The nationwide digital campaign #MyHeroes is lighting up screens across the UK; showing support to the Key Workers who are keeping the nation running by taking stories praising individuals and placing them at the heart of their community.
#MyHeroes highlights the beauty of connectivity at a time where physical human connection is limited; showcasing powerful messages of love and thanks for Key Workers across the UK - from farmers to NHS workers, to teachers, pharmacists and delivery drivers - and all those in-between.
Through the #MyHeroes campaign all you need to do is tweet your thank you message and an image using the #MyHeroes hashtag.
In keeping with the ‘Stay Home’ message, people have the power to connect with Key Workers across the nation by displaying their gratitude on screen without leaving the house. Tweets will illuminate screens throughout the UK from Glasgow to Liverpool, Cardiff to Plymouth, and many more - bringing together a nation separated through isolation with words of love.
The campaign connects messages of individuals on twitter to their heroes; so that those on the ground, and others on their essential journeys, will see the words of support and know their whole nation stands with them.
Julie Bryan, whose daughter Chloe is a Key Worker in the NHS, commented on the campaign and seeing Chloe celebrated on screen, saying: “Seeing my daughter on screen brings this home in the most beautiful way. I couldn't be more proud, of her and of everyone else putting their lives on the line for all of us. Being able to thank her, and give the gift of making it public just means the world. I encourage everyone to share some love and tweet using #MyHeroes.”
Andrew Phipps-Newman, CEO of DOOH.com: “When the Key Workers are on their way to and from work, and when the general public are travelling on their essential journeys, we dearly want everyone to see and experience the support the nation has for them.
We hope that seeing our collective gratitude, love and respect will lift the spirits of those in our lives who are having to carry on in the toughest of circumstances so that we can stay home and stay safe.”
This campaign was created by agencies DOOH.com and Kinetic UK, with the support of media owners across the UK, including; Alight Media, Boomerang Media, BlowUP Media, Clear Channel UK, Hi! Street Digital Media, JCDecaux, Open Media and Ocean Outdoor, who operate Piccadilly Lights on behalf of Landsec.
Ali MacCallum, CEO of Kinetic UK: “The #MyHeroes campaign is another brilliant demonstration of the OOH industry coming together to deliver a public message of support for key workers. OOH’s ability to amplify social media content in public in real-time, while at the same time generating striking dynamic visual content for social sharing, is something unique to OOH as a channel.”
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Twitter: @WeAreDOOH
For more info - email jess@ha-lo.co or call 07789102402