Company history to be re-written post-Covid
The story of a company, properly told, has great power not just for branding, but for engaging new and existing employees. Post-covid, where working environments have been dislocated and working communities broken up, there is a great opportunity for employers to bring their teams back together using their own histories - properly told.
To achieve this Historic Productions has launched a service, aimed at the small-to-medium business market, that will research and write a company story that is themed, organised and relevant for new and existing employees. James Hooper of Historic Productions described the launch, "Too often company histories are expensive publications created for anniversaries that sit on shelves or in lobbies targeting the wrong people. Our approach to company history is more like the great TV programme "Who do you think you are?" It's specifically aimed at the employee, to engage and entertain them and ultimately to retain them."
Dame Jayne-Anne Gadhia, former CEO of Virgin Money UK, endorsed the launch “Innovative use of company history can be a major contributor to better workplace wellbeing and happier, more productive employees. I’m pleased to support Historic Productions who are leading the development of this field at a crucial time”.