Horsham and Reading leading return to Central London working - but activity still down on pre-pandemic levels

New research has revealed that Horsham in West Sussex and Reading in Berkshire have seen the biggest jump in the number of commuters returning to Central London since lockdown restrictions began to lift in March.

Horsham has seen the number of travellers to the City of London and Holborn jump by 234%, while the number of Reading commuters has risen by 218%. The next most active ‘commuter belt’ town was Maidstone in Kent, which saw a 91% increase in outbound commuter journeys.

The research analysed the number of week-day journeys into the capital from towns with more than 10,000 residents located within 60 miles of Greater London, covering more than 177,588 travellers. It measured trips to the City of London and Holborn, which are home to hundreds of the capital’s office buildings and workplaces.

It was carried out by Huq Industries, an alternative data research business. Huq’s extensive dataset of real-time population mobility data, comprised of 1bn+ mobile geo-location data-points daily, is used by retailers, investors and the public sector to measure footfall across a range of consumer, business and industrial settings.

The analysis found that the ‘top ten’ commuter towns showing the highest increases in outbound commuter trips since March 2021 were:

1. Horsham, West Sussex 234.2%

2. Reading, Berkshire 218.1%

3. Maidstone, Kent 91.0%

4. Minster (Swale), Kent 90.9%

5. Hastings, East Sussex 90.6%

6. Witham, Essex 78.2%

7. Saltdean/Woodingdean, East Sussex 74.2%

8. Brighton and Hove, West Sussex 62.3%

9. Bedford, Bedfordshire 54.6%

10. Eastbourne, East Sussex 50.9%

The data also identified that Leicestershire was the county with the biggest overall rise in the number of commuters into London since March. It saw an increase of 50%, followed by Berkshire with 26% and East Sussex with 24%.

However, across the top ten, commuting into London is still only running at an average of 41.6% of pre-pandemic levels with Maidstone in the lead at 60%.

Conrad Poulson, chief executive officer at Huq Industries, comments: “Although many people are continuing to work from home, the siren call of the post-lockdown return to the office has been heard by employers and employees alike. Many are keen to get back to some level of normality, which includes commuting to work – even those companies that are moving towards ‘hybrid working’ models with some staff at home and some at the office.

“The Home Counties commuter belt is seeing some significant rises in outbound traffic, although it’s still not back to pre-pandemic levels. But as more employers re-open their offices, we could well see the rush hour on road and rail start to re-emerge.”

Notes to Editors

For further information
Tom Ingoldby, Velvet PR, 07825 814 634 - tom@velvetpr.biz
Jo Sensini, Velvet PR, 07710 316759 – jo@velvetpr.biz

About Huq Industries
Huq provides high-street footfall analytics to councils, BIDs, LEPs and policy-makers to help support economic development objectives. Our market-leading footfall measurement solutions provide a daily measure of footfall across high streets and town centres and the ability to segment trends using census demographics.

Community Vision, Huq’s intuitive reporting tool, provides users with the ability to visualise footfall density across high streets and centres along with dynamic catchment area maps. Our platform is built for measurement accuracy and is compliant with the ERDF’s Re-opening the High Street Safely fund, the Welcome Back initiative and other grant financing.


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