Hytro Performance BFR TechWear: Supercharge Your Performance – Including Olympic Athlete Dan Norton

We’re delighted to announce the launch of our Hytro Performance TechWear. Scientifically proven to not only increase muscle size and strength, but also to accelerate recovery, our world-first Blood Flow Restriction (BFR)-integrated tech is a safe, innovative way to supercharge your training sessions and performance.

BFR Training is transforming the face of elite sport and training in the gym. To perform BFR training, a strap is applied to the upper arms or legs and tightened. This allows oxygenated blood to flow into the limbs while limiting the return flow. Ultimately, this increases muscle fibre activation and up-regulates muscle-building hormones, leading to rapid increases in muscle size and strength. What makes BFR truly special is that such widespread improvements - usually only seen when working at high intensities - can be achieved when working at just 30% of one rep max or even bodyweight, while Passive BFR allows the user to relax while using BFR to accelerate recovery. Countless studies have found just two weeks of BFR training is enough to significantly increase muscle size, strength and power.

Hytro Performance TechWear takes the remarkable dual benefits of BFR and packages them up in a simple, safe, and easy-to-use manner using our patented technology. Informed by science and extensively tested by experts, our Performance TechWear is ideal for active or passive work, allowing the wearer to power up their training session or boost their recovery. Made from a special material blend chosen for comfort, performance and longevity, it features an in-built strap that was finalised following a nine-month period of research and development. The strap is positioned in the perfect position to ensure a safe workout and can be deployed in seconds, making BFR more accessible than ever before.

Founder of Hytro, Dr. Warren Bradley, said: “At Hytro we maintain scientific integrity while pushing the boundaries of BFR research. BFR hasn’t yet made the jump from academia and elite sport to the general population, which is what started my work on Hytro. We want to bring BFR training and its benefits to the world, making the technique a staple in everyone’s training routine.”

Hytro is already making its mark in elite sport with the signing of England international rugby star Dan Norton as an official Hytro athlete. Dan said: “We use BFR with the England Rugby 7s team and I have found Hytro Performance TechWear to be an outstanding training tool at home. The science on BFR speaks for itself and I have felt the immediate effects; what a pump! I’ll continue to use Hytro as I train towards the Olympics!”

The Hytro Performance TechWear range is available now. Click here to explore.

The future is here. Strap in.

Notes to Editors

For further information and high re images, please contact Tim Clarke on tim@hytro.com or 07910003146.

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About Hytro

Hytro was launched in December 2020 and is the expert in maximising your training/performance through the use of effective patented Blood Flow Restriction (BFR) TechWear products.

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