Global innovators in automated drink dispensing, EBar, raise a glass following completion of £670,000 equity round

• Funding will accelerate the roll-out of EBar’s transformational self-service drinks dispensing technology in venues across the UK & Europe, via their mobile EBar® kiosks.

• Founded by entrepreneurs Sam Pettipher & Nick Beeson, drink technology start-up EBar is leading the transformation of the global drink dispensing industry, by providing an automated, contactless, and streamlined experience for customers at venues and large-scale events.

• The digitalisation and automation of many day-to-day services, accelerated as a result of the global pandemic, makes EBar’s mission to change the way the world is served, more relevant than ever before.

Aberdeen [UK] based EBar is raising a glass after closing a £670,000 equity round that will accelerate the roll-out of their self-service drinks dispensing technology to busy venues across the UK & Europe. The funding was led by the Seedrs crowdfunding platform and Irish events entrepreneur Robert O’Dowd, with follow on investments from Jenson Funding Partners, Equity Gap and Gabriel Investment Syndicate.

The start-up is shaking up the industry, dramatically improving the customer experience at venues, large scale events and gatherings by deploying their innovative automated EBar® kiosks to speed up service and deliver drinks directly into customers hands. EBar have perfected the automated dispense of draught beer, cider and soft drinks into a range of sustainable and reusable cups, enabling a customer to order, pay and receive two perfect drinks in less than 30 seconds.

This round of funding will be used to launch their Beer-as-a-Service (BaaS)® model, which will see EBar® mobile kiosks at major events, festivals and sporting occasions where high demand and a reliance on temporary staff can result in a lost revenues and poor bar experiences.

Nick Beeson, Commercial Director of EBar commented “We see every day how customers are opting for digital and more streamlined experiences, across many of their day-to-day activities, and how they choose to get their drinks at events or in large venues is no different. Our hygienic, contactless, self-service EBars are a 21st century solution for operators who are looking to new technology to increase revenue, address staffing shortages, reduce costs, and most importantly improve the customer experience.”

Irish events entrepreneur Robert O’Dowd, who played a leading role in the equity raise, will join the company’s board as non-executive director.

Commenting on his appointment Robert O’Dowd said “Over the past 4 years EBar has developed an automated process to serve the perfect drink and will, as a result, transform the way drinks are served at events and venues around the world. With over 30 years in the events and hospitality industry, managing and attending all types of large-scale sporting occasions, festivals, and events, I have experienced, along with everyone else, the customer service issues that EBar® now solves. I look forward to working with the team as we expand EBar’s operations in the UK, Europe & globally.”

Notes to Editors

EBar® (EBar Initiatives Ltd) is an Aberdeen-based start-up on a mission to change the way the world is served. They believe that their mobile EBar ® kiosk can do for the bar what self-service check-ins and check-outs have already done for service stations, supermarkets and airlines.
The firm is an automated drink dispensing technology start-up founded by MBA graduates Sam Pettipher and Nick Beeson from Robert Gordon University, Aberdeen.
EBar is committed to responsible alcohol consumption. EBar® units will always be operated in controlled areas under venue supervision, in compliance with local licensing regulations that require age verification and intoxication checks.
Highlights include:
• Patent-protected automated dispense technology that allows a customer to serve themselves two drinks in under 30 seconds
• Ongoing product development could see service times as short as 15 seconds
• Raised over £1.4m in funding since 2016
• Trial deployments at Twickenham Stadium, Old Trafford and Aberdeen’s P&J Live
• Cited in New York broker CB Insights report as one of 7 start-ups globally disrupting the happy hour in the BarTech space. https://www.cbinsights.com/research/happy-hour-disrupting-alcohol-market-map/
Seedrs is a leading online investment platform. It allows investors to buy and sell shares in private companies, and ambitious entrepreneurs to gain investment for their businesses while building communities in the process. Since its launch in 2012, Seedrs has funded over 1,200 deals, with over £1 billion invested on the platform to date. Businesses that have successfully raised funds with Seedrs include Revolut, Perkbox, Wealthify (sold to Aviva), Tandem, FreeAgent (sold to RBS), Allplants, Stamplay (sold to Apple), Chapel Down, Assetz Capital, Courier (sold to Mailchimp), THIS, Humble Grape, JAJA Finance and Mindful Chef (sold to Nestle). In the first half of 2021, Seedrs has continued their growth with record levels of fundraising and investment committed on the platform.
Particular H1 highlights include:· £207 million was invested on the platform, our biggest half-year ever and 64% larger than H1 2020 (£126 million). A record 29,402 investors made one or more investments through the platform, representing 49% growth over H1 2020 (19,787). £13 million in secondary sales and exits were realised, with our Secondary Market seeing over 10,000 buyers and sellers in the period for the first time. €22 million was raised across 23 EU deals alone, more than in the whole of 2020.Seedrs is backed by leading European institutional investors as well as over 4,600 of its own customers.
Jenson Funding Partners: The Jenson SEIS and EIS Funds have launched five SEIS and four EIS Funds. We are now on our 12th tranche and have invested £17 million in over 110 entrepreneurial UK businesses which have typically launched their product or service and are typically close to or post revenue. In addition, we have supported 25 follow-on funding rounds, all at premium to initial launch cost based on external valuations.

Jenson Funding Partners LLP is the Fund Manager of the Jenson SEIS and EIS Funds and is authorized by the UK Financial Conduct Authority (‘FCA’) and its FCA registration number is 820516.


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About Jenson Funding Partners LLP

Jenson Funding Partners LLP (Jenson) was founded in 2012 by Paul Jenkinson and Sarah Barber from Jenson Solutions Ltd (a network of Finance Directors who continue to provide support to the investee companies). Since 2012, we have launched five SEIS and four EIS Funds. We are now on our 9th tranche and have invested over £16 million in close to 100 entrepreneurial UK businesses which have typically launched their product or service and are typically close to or post revenue. In addition, we have supported 20 follow-on funding rounds, all at premium to initial launch cost.


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