Jenson Funding Partners SEIS and EIS Fund 2018/19 Invest in Ghost Kitchen Limited
We are excited to announce investment by Jenson SEIS and EIS Fund 2018/19 into Ghost Kitchen Limited.
Ghost Kitchen is a virtual restaurant business that will create and operate 'virtual' (i.e. delivery only) food brands, all run of out of singular kitchen locations located in areas that have the highest density in food delivery. A tech enabled food & brand business, Ghost Kitchen will capitalize heavily on data to strategically drive its growth.
The brands themselves are curated and born to service a digital audience, plugged with all the ingredients to make brands that people will love and follow for years to come. Each one will develop strong touchpoints at home through packaging and experiential marketing, alongside brand experience through events, word of mouth, strong partnerships and heavy social and digital marketing.
Using unified customer experience management software, the sales and research data will be coupled with the data available through Ghost Kitchen’s own social platforms and all news and social monitoring platforms to extrapolate clear and strategic directives for the business. By using data to make very specific and targeted decisions the business can move swiftly, avoiding stereotypical pit-holes associated with most B2C restaurant businesses.
Rogers Benham and Daphne Vassiliades, co-founders in Ghost Kitchen, come with extensive experience in Food & Beverage and Brand Marketing respectively, having launched and helped shape a number of hotel, restaurant and lifestyle brands both in the UK and internationally.
Rogers Benham, Ghost Kitchen’s Co-Founder commented: “Restaurant delivery is part of the DNA of many restaurants. That part of the restaurant business continues to grow exponentially, but bricks and mortar restaurants are expensive to maintain and build, so focus will always be on eating in, and making the physical restaurant a success. Building strong brands that live completely online means less overheads, more profit, and a very nimble business that can move quickly on trends. This funding round will allow us to secure our first kitchen and put the building blocks in place to launch the first few Ghost Kitchen brands.”
Sarah Barber, Jenson Funding Partners CEO commented, “We are really excited to be working with Daphne, Rogers and the team, this is a fantastic opportunity and we look forward to helping the business grow.”
Visit www.ghost-kitchen.co.uk
Notes to editors:
The Jenson SEIS and EIS Fund is an exciting joint venture between Jenson Funding Partners and the fund manager Thompson Taraz. Further information about the Jenson SEIS and EIS Fund is available by contacting us on 020 7788 7539 or SEIS@jensonsolutions.com or, alternatively, our website www.jensonfundingpartners.com.
About Jenson
Jenson Funding Partners LLP (Jenson) was founded in 2012 by Paul Jenkinson and Sarah Barber from Jenson Solutions Ltd (a network of Finance Directors who continue to provide support to the investee companies). Since 2012, we have launched five SEIS and four EIS Funds. We are now on our 9th tranche and have invested £15 million in close to 100 entrepreneurial UK businesses which have typically launched their product or service and are typically close to or post revenue. In addition, we have supported 20 follow-on funding rounds, all at premium to initial launch cost.
About Thompson Taraz
Thompson Taraz is an established real estate, venture capital and EIS discretionary investment manager with 20 years of experience enhanced by its strategic advisors’ asset class expertise. Thompson Taraz have an in-house risk management and regulatory compliance capability. The wider Thompson Taraz group also provides fund administration, AIFMD depositary, and fund establishment services. Thompson Taraz is authorised to act as a discretionary investment manager by the UK Financial Conduct Authority (‘FCA’) and its FCA registration number is 226978.