Turnativ - UK’s first specialist plant-based fitness and nutrition retailer launches


Turnativ offers 96 different products which are all VEGAN, PLAM-OIL FREE and GMO FREE.

Turnativ is the UK’s first specialist vegan fitness and nutrition retailer and the new go-to site for healthy and fitness-focussed snacking. The online e-commerce platform offers a wide variety of plant-based protein and energy and snack bars, which are all palm-oil and GMO (genetically modified organisms) free. The brand’s mission is to encourage active and sustainable plant-based living.

The platform’s individual products are sourced from over 40+ small UK businesses and Turnativ also offers bespoke ‘selection boxes’, containing a mix of vegan brands and flavours. The entire range can be filtered by fitness goal allowing consumers to tailor their requirements into four different categories; ‘Build muscle’, ‘Endurance and energy’, ‘Stay healthy’ and ‘Lose weight’.

Recognising a growing environmental need and following an increased demand for plant-based protein Turnativ’s founder, Elliot Boultwood, wanted to not only join the growing environmental movement but to trailblaze the way for e-commerce in the health and fitness sector. The former Amazon employee left his full-time job to launch the ethically motivated platform, Turnativ, and hopes to disrupt the UK e-commerce sector to become more sustainable and ethical.

Elliot says, “One of the most powerful actions we can take as individuals to protect the planet is to move to a full or partial plant-based diet. It doesn’t need to be an overnight change, but we can all do our bit and documentaries like ‘Seaspiracy’ and ‘The Game Changers’ are certainly helping to raise awareness about it.”

“I realised how hard it is to find vegan fitness products, as so many of them use animal-based ingredients. I wanted to create a space where all the products have already been vetted so it’s easier for people and I hope this will help people to shop ethically and to embrace plant-based protein for sport and physical activity.”

Turnativ’s mission is to encourage active and sustainable plant-based living and to promote zero-waste by using recycled and recyclable packaging and carbon neutral deliveries. The business is a member of ‘1% for the Planet’ and donates 1% of sales to environmental charities. They also offer a specific plastic-free selection box and have a long-term vision to ensure all their packaging and contents are compostable or recyclable.


Turnativ Starter Boxes - £19.99

Build Muscle

Stay Healthy

Endurance and Energy


Lose Weight

Turnativ Taster Boxes - £9.99

Build Muscle

Stay Healthy

Endurance and Energy


Lose Weight

Plastic Free

All boxes come with free delivery.

Free delivery is offered on individual products for orders over £19.99.

For more information please visit www.turnativ.com


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