Consumer Focus: The UK’s most popular engagement ring for Christmas proposals 2020.
Lab grown engagement ring retailer Lily Arkwright (https://lilyarkwright.com) recent findings confirm that the brilliant round cut engagement ring is still the number one selection when deciding which all important ring to select and expect consumers to choose a classic style with a unique twist this Christmas.
In addition, research carried out from customers and social media analysis confirms that platinum is now the metal of choice when selecting metal preference, closely followed by white gold.
Diamond sizing preferences still vary hugely depending upon customer demographics with the 1.0ct size seen as an aspiration for many couples.
“Philip Dawson, managing director for Lily Arkwright said: “Our analysis suggests that most couples initially want to move away from the classic styles in search for a unique setting, only to come full circle and opt for a classic style, often with a unique twist such as a hidden stone allowing the best of both worlds.
We still advise customers to really consider the longevity of their ring design and choose something that really speaks to them”.
Lily Arkwright specialise in lab grown ethical and sustainable jewellery including moissanite, lab diamonds and coloured precious gemstones. Proud Assay Assured retailers and members of the National Association of Jewellers.
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