Maiden Voyage Partners with what3words, making the world a smaller place

Maiden Voyage, specialists in diverse traveller safety and what3words have joined forces to further enhance the safety and security of business travellers. The global what3words app helps individuals to identify exactly where they are by dividing the world into a grid of 3m x 3m squares and assigning each one a unique three-word identifier - a 3 word address.

Maiden Voyage will integrate what3words into its traveller safety resources used by over 100,000 business travellers annually.

Of the partnership, Carolyn Pearson, founder and CEO of Maiden Voyage said, “We’re always on the lookout for new, innovative and simple solutions to enhance the safety and security of business travellers, wherever they might be travelling to. Given that our community of travellers often venture to far flung corners of the earth, what3words removes complications with local languages and such things as duplicate street and hotel names in the same city. The platform helps the users to identify where they are and to be able to communicate that with their support network and security services should they so need. The simplicity of what3words makes it applicable for all of clients who expect us to be knowledgeable about what products and services are going to help them to undertake their duty of care more effectively.

Richard Lewis, of what3words echoed Pearson’s sentiments, “I’ve known Maiden Voyage for some time and have been impressed by the strides that the company has taken into the travel risk and prevention arena. I’m excited by the partnership as we grow the community of what3words, the more people who use the platform will ultimately make the world a smaller and hopefully safer place.





Launched in 2009, Maiden Voyage specialises in the support, training and education of diverse (female and LGBTQ) travellers and their employers. With over 100,000 users of it’s travel safety resources, Maiden Voyage has a membership of female business travellers, supported by 90+ ambassadors in over 100 countries.

Maiden Voyage has strategic partnerships with Travel Management Companies including Capita Travel and Events, Gray Dawes Group, Atlas Travel and Orbit Travel New Zealand. Clients include global oil & gas, tech and entertainment giants, as well as numerous other industries and a significant number of universities.


Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A 3 word address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as autonomous cars or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3 word addresses in 37 languages to date. A 3 word addresses in one language can be switched instantly into any other supported language, and even looked up in one language and shared in another. what3words can be easily integrated by businesses, governments and NGOs into apps, platforms or websites, with just a few lines of code, and products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Ford, Domino’s Pizza, Lonely Planet, Airbnb and Cabify.


Tel: +44 7903 738383



Twitter: @maiden_voyage


Tel: +44 7775502178



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About Maiden Voyage

Maiden Voyage is the world’s leading specialist provider of inclusive business travel safety education for diverse and minority groups as well as a social community for female business travellers. Maiden Voyage provides traveller safety training, workshops and eLearning solutions for corporate and individual business travellers and works alongside travel industry providers to drive best practice in duty-of-care. In response to the COVID-19 pandemic, Maiden Voyage released it’s COVID-19 Traveller Safety eLearning toolset to enable employers to prepare their business travellers for travel during the COVID-19 pandemic. The company has been widely featured in the press including CNN, NYT, Mintel, Forbes, BBC and the Economist and the leadership team are regular contributors to major business travel industry and security panels and events.

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