SAVVY TRAVEL BRANDS JOIN FORCES TO FIND OUT WHAT WOMEN REALLY WANT WHEN TRAVELLING ON BUSINESS
Maiden-voyage.com has teamed up with five leading travel brands to carry a detailed study of female business traveller needs and the degree to which hotels airlines and other providers are meeting them.
Avis, CTI, International SOS, Priority Pass and Virgin Trains East Coast are all supporting the study, which will include the results of a survey amongst over 10,000 female business travellers. The research and final report is being undertaken by Travel Intelligence Network.
Maiden Voyage helps corporates to meet their Duty of Care obligations whilst keeping female travellers secure, engaged and valued. We do this by working with safety organisations, transport and emergency services to provide members with travel safety tips and advice and the in-house delivery of female business traveller safety training.
“In the US, women influence 85% of purchasing decisions. 47% of women who travel, travel on business and 80% of travel spend is managed by women” explains Maiden-voyage CEO & Founder Carolyn Pearson.
“Women are now the fastest growing segment of business travellers. Duty of Care legislation has demanded that employers take a more personal approach to business travel, and travel suppliers have reacted similarly. This survey will highlight how the needs of women travellers have changed, and provide a roadmap to savvy travel brands of how to meet and hopefully exceed them.”
The results of the Women in Business Travel Survey 2016 will be launched at The Business Travel Conference in July 2016.
Female business travellers can take part in the survey, at https://www.surveymonkey.co.uk/r/womeninbusinesstravel